Posted on April 26, 2024
in Digital Marketing

How to set up your first Google Ads campaign

A good, sturdy Google Ads campaign calls for the right keywords, the right targeting, a clever bidding strategy, smart ad groups, effective copy — the list goes on. The good news for you (and your Google Ads campaign) is that we’re breaking it all down in this article.

Posted on April 15, 2024
in Business, Digital Marketing

Why you need to truly understand who your target market is and why they should buy from you

In this article, we take a look at why you need to intricately understand your target market, who they are, and why they should (and would want to) buy from you.

Posted on March 18, 2024
in Web Design

AI & design: What’s next?

Design is constantly changing, and our tools are getting more advanced. AI is quietly changing how we design, from making rough drafts to improving how users interact with our work.

Posted on March 12, 2024
in Business, Web Design

Check your images and fonts for copyright issues — you could save yourself thousands.

There’s been a growing number of copyright infringement notices and cases. We think it’s AI-based — the tools are getting smarter and smarter, and, therefore, better at detecting the use of an image. It’s important to know that, legally, if you want to publish, reproduce, copy, or share the work of someone else, you need to gain the correct permissions or licences.

Posted on March 4, 2024
in Branding, Web Design

What is branding and why is it important?

Branding is much, much more than a logo and a tagline. It’s how your audience connects, identifies, and engages with you. We’re taking a look at what creates a brand, why it matters, and how you can create a successful brand.

Posted on February 27, 2024
in Digital Marketing, Guides

Which ads are better: Google or Facebook?

Something that we get asked a lot by clients of Excite Media is which is better in the battle of the paid ads — Google or Facebook? While I’d love to be able to give you instant answers, it’s not quite that simple. The answer is: it depends.

Posted on February 19, 2024
in Digital Marketing

How to choose your perfect target audience on Facebook 🎯

Facebook Ads is a really powerful digital marketing tool, and a massive part of its power comes from its targeting options. We’re taking you through Facebook Ads audiences, what you should consider for your strategy, and breaking down your targeting options.

Posted on January 22, 2024
in Web Design

Website Basics: what should every website have

When potential customers land on your website, they’re ticking off a checklist as they go… They want to know why you’re the best, that you’re trustworthy, and that you’re someone they’ll like dealing with. It’s your website that needs to tick these boxes by answering your visitors’ questions and reasoning with their objections as they navigate through your website. That’s where your website basics come in.

Posted on January 22, 2024
in Business, Guides, Web Design

Creating a compelling offer

Writing an ad campaign, landing page or even a website homepage — whatever the platform, a compelling offer or reason to take action is a critical part of the equation. An offer that gets a prospect to enter their email address or just dig deeper into your website can be the difference between a campaign that flops or one that kicks goals.

Posted on January 15, 2024
in Digital Marketing, Search Optimisation

Can I win the SEO race without content?

We’re going to take you through the relationship between content and SEO, why it matters, what you need to know, and give you some tips to make your content the kind your SEO needs to thrive.

Blog

How to set up your first Google Ads campaign

Read More

Why you need to truly understand who your target market is and why they should buy from you

Read More

AI & design: What’s next?

Read More

Check your images and fonts for copyright issues — you could save yourself thousands.

Read More

What is branding and why is it important?

Read More

Which ads are better: Google or Facebook?

Read More

How to choose your perfect target audience on Facebook 🎯

Read More

Website Basics: what should every website have

Read More

Creating a compelling offer

Read More

Can I win the SEO race without content?

Read More

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