Digital Marketing Agency Brisbane

Generally speaking? For as long as you want a steady stream of leads coming through your website. Each industry is different, though. 

You might be an eCommerce business and need a healthy dose of new customers each day to make that once-off purchase. On the other hand, you might have clients on retainers. So you may just need a few leads each month to ensure your business is safe and steady.

We’re here to help you achieve your goals. So, we’ll ramp your campaign up if you need more leads, but we’ll also reduce your ad spend and scale the campaign down if you’re getting too many leads.

In fact, we even celebrate client cancellations.

This depends! Your target audience size, the level of competition, and the volume of leads and sales you’re after all play a role in determining your digital advertising budget. As a starting point, we typically recommend around $1,000 per month.

We would love to give you a comforting blanket statement like, “Exactly one month!”

But the real answer is that SEO is a bit like the ocean. 

Just like the moon and the weather impact the ocean, the tide, and its waves, your SEO campaign is impacted by the market, your competition’s current rankings, and how active or up-to-date your competition is with their SEO efforts. Oh, and we can’t forget Google’s algorithm changes.

We love being able to provide a well-rounded SEO strategy, where we pay as much attention to backlinks and website improvements as we do to fresh and consistent content. But, we’re flexible to suit your campaign budget.

Generally speaking, though, it takes somewhere between three to six months to rank well in Google search results.

SEO is a long-term game, but it’s totally worth it.

This is one of the most common questions we’re asked. And it makes sense — there are so many options: SEO, Google Ads, Pay-Per-Click on Facebook and LinkedIn, Content Marketing, and the list goes on.

So, which is the right one for you? There are no hard and fast rules. The right advertising strategies depend on who you’re trying to reach and where they spend their time.

Let’s take LinkedIn as an example. You could say this channel is only for businesses targeting other businesses — and that’s almost true. But an online desk company targeting professionals who work from home? They could generate leads and deliver measurable results on LinkedIn without selling to a single business owner.

It’s about understanding your target audience and meeting them where they are.

The easiest way to find out which channels you should be on is to just ask us! Scroll down to get a free list of digital marketing recommendations 👇

It depends on the platform. In the PPC space, we offer Facebooks Ads and Google Ads, as well as some ad-hoc PPC services for Instagram and Pinterest. These channels are what we count on for quick wins typically – but they still aren’t instant.

With Google Ads and Facebook Ads, we usually like about a month to really settle into the new platform and get the optimisation of your campaign just right.

In theory, yes. But really, no. The occasional change in your budget is fine – maybe you have too many leads coming in and need to slow them down for a little while. That’s fairly simple for us to accommodate. When you make a change, though, we’re cancelling out the progress we’ve made with your campaign so far. 

So, if the budget were changed frequently, the campaign wouldn’t get the chance to settle, mature, and start raking in those amazing results for you.

Yes, of course. It’s important to us that you own your accounts and have access to them – whether it’s your business’ Facebook profile or your Google Ads account. And we certainly won’t restrict your access if we part ways – we’re not that kind of agency.

But we do ask that you don’t touch anything in these accounts. We’re always happy to chat through and make any changes you like, so if there’s something you want to be updated or changed, then let us know. We’re always happy to help out!

This depends on a lot of different things. The first – what are your business goals? Do you want to continue growing and growing? Or is there a sweet spot that you’ve identified and you’d like to stay in?

Secondly, what type of business do you have? If you’re a B2C business that makes once-off sales to individuals, then you’ll need a lot more conversions than those businesses taking on customers on monthly, recurring payments.

You’ll be able to work out what a good amount of conversions for your business looks like with your account manager.

Choosing a digital marketing agency is an exciting step in your business journey, but we know it can feel a little bit stressful. We always recommend choosing a full-service digital marketing agency. So, that means an agency that can do it all: search engine optimisation, content marketing, social media advertising, paid ads like Google Ads, Youtube Ads, even Reddit Ads.

You should ask about your experience with them. At Excite Media, you’ll be assigned an account manager who will stick with you, learning about your business and goals and adjusting your campaign as your business grows and changes. You should also find out how you’ll know if it’s working. At Excite Media, we offer you a monthly report where we take you through all of your results, from the granular keyword movements to the big-picture overall strategy and how it’s paying off.

The best digital marketing agency will be able to offer you a tailored strategy with a focus on your business’s specific goals.

Wondering if we’re right for you? Schedule a chat with us today.

SEO success isn’t measured by a single number. Our SEO services track a combination of metrics that together tell the full story of how your website is performing in search.

Organic Traffic

This is the number of visitors coming to your website through organic search results — not from Google Ads, social media, or any other paid channel. Growing organic traffic is one of the clearest signs that your SEO is working.

Organic Traffic Value

Think of this as the dollar value of your organic rankings. It shows what you’d need to spend on paid advertising to generate the same amount of traffic you’re already earning organically. It’s a powerful way to understand the return on your SEO investment.

Organic Pages

These are the pages on your website that rank in search engines without any paid promotion. The more quality pages ranking organically, the broader your visibility and the greater your opportunity to generate leads.

Together, these metrics give you a clear, honest picture of how your SEO services are performing, and where the opportunities for growth lie.

Still have questions? Ask us today

We’d class ourselves as an SME too, which is probably why we love helping other growing businesses so much. We know what it’s like trying to stand out in a competitive local market, and we’ve seen firsthand how the right digital platforms and proven strategies can help build a successful business and deliver real results.