Content Marketing Brisbane:
Increase your leads and conversions with content that attracts new customers
We can develop the content strategy that delivers results. 📈
- Develop content that gets you seen and heard by your target audience
- Establish you as an expert, offering real value to your audience
- Increase your volume and quality of leads
What is content marketing, and why is it so important?
Content marketing defined
In short, effective content marketing is the strategic creation and distribution of the right content that will help you to achieve your business goals.
It focuses on planning, creating, distributing and sharing content that is valuable, consistent and relevant, and most importantly, designed to attract and retain a specifically defined target audience, while enticing them to complete the online action you want. (This usually takes the form of downloading information, visiting your website, or entering their contact details).
Content marketing is used by leading brands right around the world, and is an effective way to break through all of the marketing ‘noise’, make an impact, and get more leads and sales online.
Well-crafted content both informs and entertains and can expose your brand to large amounts of potential customers if you do it right.It’s an essential part of your overall digital marketing strategy.
In short, effective content marketing is the strategic creation and distribution of the right content that will help you to achieve your business goals.
It focuses on planning, creating, distributing and sharing content that is valuable, consistent and relevant, and most importantly, designed to attract and retain a specifically defined target audience, while enticing them to complete the online action you want. (This usually takes the form of downloading information, visiting your website, or entering their contact details).
Content marketing is used by leading brands right around the world, and is an effective way to break through all of the marketing ‘noise’, make an impact, and get more leads and sales online.
Well-crafted content both informs and entertains and can expose your brand to large amounts of potential customers if you do it right.It’s an essential part of your overall digital marketing strategy.
Examples of content marketing
Email marketing
Blog articles
Video content
Downloadable resources
Informational guides
Gated lead magnets
Pillar content pieces
Specialist content pieces
Why is good content so important?
Content is like the ‘pulse’ of your strategy. You can be running Google Ads, Facebook, and optimising your SEO, but without great content, your website simply isn’t going to get you the results it could be getting.
Because, in order to visit your website, your customers must first be reached. And what they are served needs to be enticing enough and seem valuable enough to make them want to click, download, act, or even pay attention to in the first place.
Without the ‘pulse’ of good blog content keeping your website content fresh, frequent and relevant, Google won’t see regular content results (or good engagement) on your site. As a result, your SEO will flatline — meaning you won’t show up when people search for what you offer as much as you could.
And, If your clients, leads or prospects don’t see regular content, they’ll think your brand is stale, with nothing new to offer.
Content marketing gets results 🏆
A great content strategy improves your traffic, leads and sales.
- Delivering relevant content to the right people at the right time.
- Attracting attention of the target audience and building brand awareness.
- Increasing digital presence and driving traffic to your website.
- Establishing expertise and trust, making it easier to sell.
- Providing valuable, informative content to your audience.
- Encouraging website visitors to become leads/prospects.
- Compelling audience to take action and increasing sales.
- Refreshing website content to improve SEO and engagement metrics.
- Targeting and ranking for relevant SEO terms to drive traffic.
No idea about content marketing? No worries!
Don’t worry, we’ve got you! We have dedicated Brisbane content marketing experts in-house here at Excite Media, ready to take your digital marketing and content marketing to the next level.
As a digital marketing agency that specialises in web development, web design, branding, digital marketing, killer content and marketing strategy, we’re across it all.
Just say the word, and we’ll tailor a content strategy and provide content services that deliver on the strategy to get you real, measurable results online!
Talk to our friendly team today and find out how you can generate sales and leads from an effective content marketing strategy.
So, what is a good content marketing piece? 👇
Provides value to your market
The primary goal for any genuine content marketing piece is to provide substantial value to your viewers. Your content should educate or inform, or at the very least, entertain.
Can’t be found elsewhere
Speaks to your audience
Is your content getting you leads and sales?
It should be. We can help you ensure that it does.
Let’s chat about your content marketing and we’ll give you a ballpark quote for the content services that will get you the results you deserve.
Meet our team of Brisbane content marketing strategists
Alicent Wong
Shane Rose
Sophie Lucas
Cat Heaphy
Alicent Wong
Shane Rose
Sophie Lucas
Cat Heaphy
Specialists in everything digital marketing
Then there are our specialists, who are usually behind the scenes, head down in research or creativity. But rest assured, they’re there, perfecting your campaign. They’re always happy to meet with you, too. And when we notice something like a dated logo or a need for updated messaging, our creative team are on-call to bring you up to speed.
Benjamin Maynard
Jordie Sampieri
Laura English
Nerida Currey
Benjamin Maynard
Jordie Sampieri
Laura English
Nerida Currey
How do you know we really are Brisbane content marketing specialists?
Real-world examples of clients we’ve helped.
Social proof of our excellent track record.
Real-world examples of clients we’ve helped.
A useful and informative blog, packed with great, relevant content
Are you on the right channels?
We love to talk with business owners about achieving incredible returns on the web, whether that’s via social media, email marketing, your website, digital marketing, paid ads, or the killer content that drives success across all of these areas.
To find out if we’re a good fit for each other, the best next step is to have a short discovery call with one of our digital experts.
Ready to chat with us?
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