Content Marketing Brisbane:
Increase your leads and conversions with content that attracts new customers
High-quality content is king in a successful digital marketing strategy. It’s what gets people to your website. And it brings a pulse back to flatlined SEO or a stale brand.
We can develop the content marketing strategy that delivers results. 📈
Our Brisbane content marketing experts can help you create a strategy that will:
- Develop content that gets you seen and heard by your target audience
- Establish you as an expert, offering real value to your audience
- Increase your volume and quality of leads
What is content marketing, and why is it so important?
Content marketing defined
In short, effective content marketing is the strategic creation and distribution of valuable content that will help you to achieve your business objectives.
It focuses on planning, creating, distributing and sharing engaging content that is informative, consistent and relevant, and most importantly, designed to attract and retain a specifically defined target audience, while enticing them to complete the online action you want. (This usually takes the form of downloading information, visiting your website, or entering their contact details).
Content marketing is used by leading brands right around the world, and is an effective way to break through all of the marketing ‘noise’, make an impact, and drive website traffic, leads and sales online.
Well-crafted content both informs and entertains, and can expose your brand to large amounts of potential customers if you do it right. It’s an essential part of your overall digital marketing strategy.
Examples of content marketing
A successful content strategy can have many elements, and the content within can take many forms. Some of the most common forms of marketing content pieces include:
Email marketing
EDM (Electronic Direct Mail) is a great way to connect with your audience personally, build customer loyalty, keep them informed, and guide them to take action, such as visiting your site or making a purchase.
Blog articles
Blog posts let you share valuable, engaging content that keeps your audience interested, builds trust, and improves your search engine rankings, making your website more visible and driving more traffic.
Video content
Videos are a powerful tool for communicating your brand voice, entertaining, simplifying information, and creating a more personal connection with your audience.
Downloadable resources
Free resources, such as checklists or eBooks, provide immediate value to your audience while showcasing your expertise and what you have to offer.
Informational guides
Guides give your audience the information they need in a simple, easy-to-follow format, making them more likely to explore your website or download other resources.
Gated lead magnets
Gated content, such as exclusive modules or webinars, lets you offer something special in exchange for contact details, helping you build a solid list of potential customers.
Pillar content pieces
Pillar content is a large, valuable piece of content that covers a topic in depth, drawing in visitors and giving them informational content that positions you as a trusted expert in your fie
Specialist content pieces
These pieces dive into niche topics, offering valuable insights and improving search engine optimisation efforts by aligning with specific terms your audience is searching for.
Media releases
Press releases, or media releases, are a key part of digital PR, helping you share news that matters to your industry, build brand authority, and gain valuable exposure and backlinks through trusted media outlets.
Good content and SEO go hand in hand 🤝
Content is like the ‘pulse’ of your strategy. You can be running Facebook and Google Ads, and optimising your SEO, but can you win the SEO race without great content? Simply put, your website won’t reach its full potential without it.
Because, in order to visit your website, your customers must first be reached. And what they are served needs to be enticing enough and seem valuable enough to make them want to click, download, act, or even pay attention to in the first place.
Without the ‘pulse’ of good blog content keeping your website content fresh, frequent, and relevant, Google won’t see regular content results or good engagement on your site. As a result, your SEO will flatline — meaning you won’t show up when people search for what you offer as much as you could.
And, if your clients, leads or prospects don’t see regular content, they’ll think your brand is stale, with nothing new to offer. Keeping your content fresh and aligned with SEO best practices is essential for staying visible and driving more organic traffic.
Content marketing gets results 🏆
A great content strategy improves your brand loyalty, traffic, leads and sales.
- Delivering relevant content to the right people at the right time.
- Attracting attention of the target audience and building brand awareness.
- Increasing digital presence and driving traffic to your website.
- Establishing expertise and trust, making it easier to sell.
- Providing valuable, informative content to your audience.
- Encouraging website visitors to become leads/prospects.
- Compelling audience to take action and increasing sales.
- Refreshing website content to improve SEO rankings and engagement metrics.
- Targeting and ranking for relevant terms to drive traffic.
We wouldn't be an award-winning SEO agency without great content 🏆
We’re proud to be an award-winning digital marketing agency—but the real hero behind every win is the content. In 2021, we took home an ‘SEO Effectiveness’ award from the Australian Web Awards. Then in 2024, APAC Insider named us ‘Best SEO Digital Marketing Agency’—and we also picked up a Web Excellence Award for our work.
Because let’s be honest—without quality content, none of that would’ve happened.
No idea about content marketing? No worries!
Don’t worry, we’ve got you! We have dedicated Brisbane content marketing experts in-house here at Excite Media, ready to take your digital marketing and content marketing to the next level.
As a digital marketing agency that specialises in web development, web design, branding, digital marketing, killer content and marketing strategy, we’re across it all.
Just say the word, and we’ll tailor an exceptional content strategy and provide content marketing services that deliver real, measurable results online!
Talk to our friendly team today and find out how you can generate sales and leads from an effective content marketing strategy.
So, what is a good content marketing piece? 👇
Provides value to your market
The primary goal for any genuine content marketing piece is to provide substantial value to your viewers. Your content should educate or inform, or at the very least, entertain.
Can’t be found elsewhere
Speaks to your audience
Strengthens your EEAT
Great content builds your experience, expertise, authority, and trust. By sharing valuable and reliable information, you demonstrate your knowledge, earn your audience’s trust, and improve your rankings.
Is your content getting you leads and sales?
It should be. We can help you ensure that it does.
Let’s chat about your content marketing strategy, and we’ll give you a ballpark quote for the content services that will get you the results you deserve.
Meet our team of Brisbane content marketing strategists
Here are some of the digital marketing, SEO, content strategy, and Facebook and Google Ads experts within our team of specialists at Excite Media. From email marketing and web design to social media and content strategy, our team of specialists has everything you need to achieve your business goals and get more leads.
Shane Rose
Alicent Wong
Tess Kennedy
Sophie Lucas
Shane Rose
Alicent Wong
Tess Kennedy
Sophie Lucas
Specialists in everything digital marketing
Then there are our specialists, who are usually behind the scenes, head down in research or creativity. But rest assured, they’re there, perfecting your campaign. They’re always happy to meet with you, too. And when we notice something like a dated logo or a need for updated messaging, our creative team are on-call to bring you up to speed.
Benjamin Maynard
Laura English
Jordie Sampieri
Kat Murray
Benjamin Maynard
Laura English
Jordie Sampieri
Kat Murray
How do you know we really are the best content marketing agency in Brisbane?
Real-world examples of clients we’ve helped.
Social proof of our excellent track record.
Real-world examples of clients we’ve helped.
A useful and informative blog, packed with great, relevant content
Are you on the right channels?
We love talking with business owners about achieving incredible returns on the web, whether that’s through social media, landing pages, your website, digital marketing, paid ads, or a killer content marketing strategy that drives success across all these areas.
To find out if we’re a good fit for each other, the best next step is to have a short discovery call with one of our digital experts.
Ready to chat with us?
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