155+ 5-star reviews
Our website process
At Excite Media, we’re experts in making you:
- Look amazing
- Send the the right messages
- Present a compelling offer
- Reach the right people
- Resonate with your audience
- Highlight all of your amazing strengths
Excite Media’s website process looks like this…
Step 1:
In the initial discovery call with our sales team, we’ll collaborate with you to figure out your website goals and exactly what’s needed to achieve them. After discussing pricing and the process, we’ll send over a proposal for you to review and approve!
Step 2:
We’ll walk you through the next steps and schedule a two-week design sprint that suits your availability. We’ll outline the sprint process and what’s required from you during this stage and then send a follow-up email to confirm the booking.
Step 3:
Over the span of two weeks, our designers will be hard at work on your website, carefully planning each page, crafting copy, and putting it all together to fit your brand. We’ll stay in regular contact, providing updates, discussing feedback, and ensuring you’re satisfied with the progress.
Step 4:
We’ll start with the homepage first, to develop the content & copy that will resonate with your customers-to-be and sell them on your offering.
Step 5:
We’ll do the homepage design, then meet with you to review that proposed design + proposed copy, and get your feedback before continuing.
Step 6:
After you ‘heck yes’ the homepage, we’ll build out your site and do the copy and design across the rest of it.
We’ll then go over it page by page with you in a ‘build review’ meeting, actioning feedback as we go.
Step 7:
When you’re ready, we’ll initiate our launch sequence (and 50-point pre-launch checklist), setting your website live on your pre-set ‘launch date’. There’s lots involved, but we’ve got you covered.
Step 8:
You’re launched — woohoo! From here, you’ll get training on how to use your website and add and edit stuff.
We’ll also set up tracking to monitor performance and run speed checks to ensure everything’s running smoothly. Plus, if you’ve opted for digital marketing, we’ll get that started to maximise your results. (If not, ask us about it now!)
Keen to get started?
Talk with one of our digital experts in a discovery call to learn more about Excite Media, tell us more about you, and learn if our expertise + your business + your needs = a match made in heaven! (That’s what we call marketing maths). After our quick chat, we’ll follow up with a ballpark quote for our proposed solutions.
Step 1: Proposal and Sign-Off
We’ll start by chatting about what you’re looking for—your goals, any additional digital marketing needs, and the direction you want to take. We’ll walk you through our options, including Human-Driven, AI-assisted Copywriting and Bespoke Copywriting packages, as well as photography packages, modules, and pricing.
Once we’ve covered everything, we’ll send you a proposal for you to sign off on. Then, we’ll book a call with our Head of Production to begin the next steps.
Exciting times!
Step 2: Catch up with our Head of Production
Our initial phone call kicks things off in the best way possible!
We’ll have a quick chat to walk you through the process and give you a clear idea of what to expect. Then, we’ll go over how we’ll work together to bring your vision to life, making sure we’re all on the same page.
Once we have everything we need to get started, we’ll send you a quick survey to learn more about your business, goals, and audience. This helps our team of designers, specialists, and copywriters fully understand what you’re all about. Along with the survey, we’ll send a booking confirmation email for your two-week design sprint, so you’ll know exactly when it’s happening and what to expect!
Step 3: Design Sprint Begins
Now it’s time for the fun part—the design sprint! This two-week process is where everything comes together. Throughout the sprint, we’ll need regular communication between you and our designers to make sure everything is on track, and we’re hitting the right notes.
Why is this important? Keeping the lines of communication open helps prevent any project fatigue, ensures our designers can give you their full attention, and makes the whole process run smoothly. We’ll stay in constant touch with daily text updates so you’re always in the loop on progress. This way, you’ll know exactly what’s happening every step of the way, and any feedback you have can be quickly addressed.
💁 A note on deadlines, feedback, information and assets
Whenever there’s something we need from you, the faster we can get it back, the better. Whether that’s feedback, image assets, your choice of stock photography, information, or anything else, sending it through quickly is important.
This helps us to meet your overall project deadlines, as there’s a lot that has to happen behind the scenes after we get what we need, and our timelines are based on getting what we need by certain deadlines.
Step 4: Website Content
It’s the job of your advertising and marketing efforts to get people to your website.
It’s your website’s job to entice action once they’re there (like phone calls or lead forms).
If you’ve opted for a copywriting package, this is what the content phase of your website will look like:
Planning out the pages
We’ll map out the structure of each inner page of your website. Based on best practices for lead generation, user experience, conversion rate optimisation, engagement, SEO and more.
We write the homepage first
Our copywriting team focus on your homepage first, get feedback on that, and then continue with the other pages.
Then, the internal pages
We’ll draft copy (messaging) for the internal pages of your website (everything else following the homepage copy). This wording will reflect your brand “voice”, benefits, offerings, and the most important information that your potential customers will want to know in order to complete the action you’d like them to complete. We’ll most likely schedule a ‘copy call’ with you during this process to fill in any gaps we have in what we need to know & communicate.
Step 5: Design + Design Presentation
Homepage Design
After our copywriters have worked their magic on your homepage copy, our incredible design team will create your homepage design. This is where we begin to bring everything together, setting the tone for the look and feel of your entire website. It’s all about creating a strong first impression that reflects your brand and resonates with your audience.
Design Review Meeting
Your project manager will contact you to schedule a presentation of what we’re thinking for the proposed homepage design. We’ll meet with you in person or via video call for a presentation meeting to go over what we’re thinking for a proposed home page design. We’ll review it together and make real-time changes collaboratively.
💁 A note on feedback for your homepage design
Your feedback is super valuable to us, but we recommend that you focus on areas that you know best as the business owner, such as your brand and message. You can trust us to handle the digital marketing methods, user experience, and on-page presentation based on best practices, experience, and conversion-driven tactics.
Step 6: Website Build
We’ll build your website , page by page and element by element, using everything we’ve gathered. We offer both WordPress and Webflow websites, and the CMS you choose ultimately depends on your growth plans and goals for your website. It’s all about what works best for you, and we’re here to help you make the best choice.
- Our design team will roll out the design across every page.
- Our copywriters will finish writing the rest of your website’s content.
- We’ll add the written copy to your website’s inner pages and build all functionality elements (forms, clickable call-to-action buttons, and everything else).
- We’ll contact you if we need anything further from you at this stage, of if there are additional items or new features we’ve discussed that need additional sign-off for.
- We may also send you the inner page copy at this stage, for review and approval as we get things finalised elsewhere.
- The faster you can get any feedback or action items done, the faster we can keep things tracking on our end.
Step 7: Launch
There’s a lot that goes into this, but you can rest assured, we have it covered.
Setting the launch date
We’ll set a launch date with you ahead of time, for your site to ‘go live’
We lock the website from any further changes
As a final step, we lock the website from any further revisions in preparation for launch.
Perform our final checks
We have a 50-point launch checklist for this; developed and honed over hundreds of go-lives.
Ready for takeoff: the big launch
Our technicians will clone your website files from the development environment to your new hosting environment (a process that itself involves several technical steps)
They’ll then use a ‘host’ file to view your website on the live domain and make the final preparations
Your DNS at this stage will still point to your old website (so the public can’t see it just yet).
Our website technicians will view the ‘host’ file and complete the remaining items, which could involve form testing (checking form domain and IP), checking your robots.txt file is doing its thing, ensuring your website is displaying correctly on all devices and browsers, checking the HTTP status, ensuring the relevant plugin licenses have been transferred across.
Once our website technicians are satisfied your website is in perfect launch condition, they’ll point the DNS in the direction of your new website.
Your website will now be LIVE — congratulations!
As soon as the site is live, our technicians will check over the items that can’t be checked beforehand — such as checking broken links, running the SSL verification process and more.
We’ll then check the form submission tests were all received, and let you know your site is LIVE!
Succeed online with ongoing marketing options
Moving forward after this post-launch phase, we offer a range of ongoing services to help drive continual success for you online. These options include:
Want the website that gets you results?
Let’s chat about your business goals and dream website today!
Ready to chat with us?
155+ 5-star reviews
