144+ 5-star reviews
Our website process
At Excite Media, we’re experts in making you:
- Look amazing
- Send the the right messages
- Present a compelling offer
- Reach the right people
- Resonate with your audience
- Highlight all of your amazing strengths
Excite Media’s website process looks like this…
Step 1:
We’ll have a meeting to identify your unique qualities and create a homepage wireframe based on successful strategies.
Step 2:
We’ll start with the homepage first, to develop the content & copy that will resonate with your customers-to-be and sell them on your offering.
Step 3:
We’ll do the homepage design, then meet with you to review that proposed design + proposed copy, and get your feedback before continuing
Step 4:
After you ‘heck yes’ the homepage, we’ll build out your site, and do the copy and design across the rest of it.
We’ll then go over it page by page with you in a ‘build review’ meeting, actioning feedback as we go.
Step 5:
When you’re ready, we’ll initiate our launch sequence (and 50-point pre-launch checklist), setting your website live on your pre-set ‘launch date’. There’s lots involved, but we’ve got you covered.
Step 6:
You’re launched — woohoo! From here you’ll get training on how to use your website and add and edit stuff.
We’ll also get your digital marketing started, if you opted yes for maximised results… (If not, ask us about it now!)
Keen to get started?
Step 1: Kick-off Meeting
Our initial meeting kicks things off in the best way possible!
We’ll catch up to deep dive into what makes your business tick and how we can help you sell that to potential customers. At the same time, we’ll map out a homepage wireframe (a rough blueprint) that uses our proven strategy for creating killer converting websites.
We’ll cover off on the strategy, layout, pages, content and calls to action, in order to get more right-fit leads for your business.
- What we discuss, and the specifics of your offering, and audience
- User experience and engagement
- Best practice
- Design strategy, content strategy, digital strategy
- Lead generation and web conversion optimisation
Step 2: Website Content
It’s the job of your advertising and marketing efforts to get people to your website.
It’s your website’s job to entice action once they’re there (like phone call or lead form).
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Planning out the pages
We’ll map out the structure of each inner page of your website. Based on best-practice for lead generation, user experience, conversion rate optimisation, engagement, SEO and more. -
We write the homepage first
Our copywriting team focus on your homepage first, get feedback on that, then continue onto the other pages. -
Then, the internal pages
We’ll draft copy (messaging) for the internal pages of your website (everything else following the homepage copy).
This wording will reflect your brand “voice”, benefits, offering, and the most important information that your potential customers will want to know in order to complete the action you’d like them to complete.
We’ll most likely schedule a ‘copy call’ with you during this process, to fill in any gaps we have in what we need to know & communicate.
💁 A note on deadlines, feedback, information and assets
Whenever there’s something we need from you, the faster we can get it back, the better. Whether that’s feedback, image assets, your choice of stock photography, information, or anything else, sending it through quickly is important.
This helps us to meet your overall project deadlines overall, as there’s a lot that has to happen behind the scenes after we get what we need, and our timelines are based on getting what we need by certain deadlines.
Step 3: Design + Design Presentation
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Homepage Design
Next, our incredible design team will create your homepage design, following the layout of the wireframe we developed in your kick-off meeting, and using the copy we’ve written. -
Design Review Meeting
Your account manager will contact you to schedule a presentation of what we’re thinking for the proposed homepage design. We'll meet with you in person or via video call, for a presentation meeting to go over what we’re thinking for a proposed home page design.
We’ll review it together then, and make real-time changes, collaboratively.
💁 A note on feedback for your homepage design
Step 4: Website Build
- Our design team will roll out the design across every page.
- Our copywriters will finish writing the rest of your website’s content.
- We’ll add the written copy to your website’s inner pages, and build all functionality elements (forms, clickable call to action buttons, and everything else).
- We’ll contact you if we need anything further from you at this stage, of if there are additional items or new features we’ve discussed that need additional sign off for.
- We may also send you the inner page copy at this stage, for review and approval as we get things finalised elsewhere.
- The faster you can get any feedback or action items done, the faster we can keep things tracking on our end.
Let's review it together
We’ll then sit down with you for a Build Review meeting, to go through every page of your website together. We make sure you’re happy and apply feedback as we go.
If it’s easier for your schedule (or better for your project’s deadlines), we have the option of doing this through a video walkthrough with a link to our feedback platform, MarkUp — so you can give us specific feedback on individual sections of specific pages efficiently and easily).
Step 5: Launch
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Setting the launch date
We’ll set a launch date with you ahead of time, for your site to ‘go live’ -
We lock the website from any further changes
As a final step, we lock the website from any further revisions in preparation for launch. -
Perform our final checks
We have a 50-point launch checklist for this; developed and honed over hundreds of go-lives.
Ready for takeoff: the big launch
- Our technicians will clone your website files from the development environment to your new hosting environment (a process which itself involves several technical steps)
- They’ll then use a ‘host’ file to view your website on the live domain and make the final preparations
- Your DNS at this stage will still point to your old website (so the public can’t see it just yet).
- Our website technicians will view the ‘host’ file and complete the remaining items, which could involve form testing (checking form domain and IP), checking your robots.txt file is doing its thing, ensuring your website is displaying correctly on all devices and browsers, checking the http status, ensuring the relevant plugin licenses have been transferred across.
- Once our website technicians are satisfied your website is in perfect launch condition, they’ll point the DNS in the direction of your new website.
- Your website will now be LIVE — congratulations!
- As soon as the site is live, our technicians will check over the items that can’t be checked beforehand — such as checking broken links, running the SSL verification process and more.
- We’ll then check the form submission tests were all received, and let you know your site is LIVE!
Step 6: Post-Launch
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Setting the launch date
We’ll set a launch date with you ahead of time, for your site to ‘go live’ -
We lock the website from any further changes
As a final step, we lock the website from any further revisions in preparation for launch. -
Perform our final checks
We have a 50-point launch checklist for this; developed and honed over hundreds of go-lives.
Succeed online with ongoing marketing options
Moving forward after this post-launch phase, we offer a range of ongoing services to help drive continual success for you online. These options include:
Want the website that gets you results?
Let’s chat about your business goals and dream website today!
Ready to chat with us?
144+ 5-star reviews
