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The constantly changing and evolving landscape of SEO is one of the main reasons why I love working in the industry. It’s fast paced, exciting and challenging, yet also very rewarding when we see the impact we have on businesses. The global pandemic has only accelerated the trend of companies moving online, making SEO even more important for businesses to be able to compete.

Site speed is fast becoming a hot topic in the digital marketing world. After the announcement of Google’s Core Web Vitals and site speed’s influence on search rankings, business owners and digital marketers alike have been on an endless conquest to achieve that coveted 100/100 score from Google’s PageSpeed tool…