If it pleases the Robots

Every time Google crawls your website, it costs money. It’s why Google sets a crawl budget. We’re taking you through how to make the most of your crawl budget.

Posted on June 4, 2024
in Guides, Web Design

Content management systems: what to consider when choosing one

Your content management system (CMS) is one of the most important decisions you’ll make for your business’ website. We know the world of the CMSes and the different capabilities they come with can be kiiind of confusing, though.

Posted on April 26, 2024
in Digital Marketing

How to set up your first Google Ads campaign

A good, sturdy Google Ads campaign calls for the right keywords, the right targeting, a clever bidding strategy, smart ad groups, effective copy — the list goes on. The good news for you (and your Google Ads campaign) is that we’re breaking it all down in this article.

Posted on April 19, 2024
in Culture

Excite Media Musician Features: A Fun Q&A With Our Musical Talents

As you may or may not know, Excite Media has a bunch of musical talent. So, we did a cool little Q&A with each of the known musical talents within Excite Media, pressuring them to tell us all about their musical journeys, and even dob in other quieter talents within our team.

Posted on April 15, 2024
in Business, Digital Marketing

Why you need to truly understand who your target market is and why they should buy from you

In this article, we take a look at why you need to intricately understand your target market, who they are, and why they should (and would want to) buy from you.

Posted on March 18, 2024
in Web Design

AI & design: What’s next?

Design is constantly changing, and our tools are getting more advanced. AI is quietly changing how we design, from making rough drafts to improving how users interact with our work.

Posted on March 12, 2024
in Business, Web Design

Check your images and fonts for copyright issues — you could save yourself thousands.

There’s been a growing number of copyright infringement notices and cases. We think it’s AI-based — the tools are getting smarter and smarter, and, therefore, better at detecting the use of an image. It’s important to know that, legally, if you want to publish, reproduce, copy, or share the work of someone else, you need to gain the correct permissions or licences.

Posted on March 4, 2024
in Branding, Web Design

What is branding and why is it important?

Branding is much, much more than a logo and a tagline. It’s how your audience connects, identifies, and engages with you. We’re taking a look at what creates a brand, why it matters, and how you can create a successful brand.

Posted on February 27, 2024
in Digital Marketing, Guides

Which ads are better: Google or Facebook?

Something that we get asked a lot by clients of Excite Media is which is better in the battle of the paid ads — Google or Facebook? While I’d love to be able to give you instant answers, it’s not quite that simple. The answer is: it depends.

Posted on February 19, 2024
in Digital Marketing

How to choose your perfect target audience on Facebook 🎯

Facebook Ads is a really powerful digital marketing tool, and a massive part of its power comes from its targeting options. We’re taking you through Facebook Ads audiences, what you should consider for your strategy, and breaking down your targeting options.

Blog

If it pleases the Robots

Read More

Content management systems: what to consider when choosing one

Read More

How to set up your first Google Ads campaign

Read More

Excite Media Musician Features: A Fun Q&A With Our Musical Talents

Read More

Why you need to truly understand who your target market is and why they should buy from you

Read More

AI & design: What’s next?

Read More

Check your images and fonts for copyright issues — you could save yourself thousands.

Read More

What is branding and why is it important?

Read More

Which ads are better: Google or Facebook?

Read More

How to choose your perfect target audience on Facebook 🎯

Read More

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