Google updates – a blessing or a curse? Recently, Google has announced some pretty big shakeups to its algorithm. In the past few months it was the Penguin 4.0 update and local SEO improvements, but now there are a few more changes coming that are going to be critically important for all Webmasters. Mobile-First Google… Read more »
Last year, I made one of the most difficult decisions of my life. As a young, 20-something professional I’d managed to land an awesome job as part of the WebIQ team at Excite Media – it was brilliant to begin with. Until I was forced to decide between my passion and my career. The calm… Read more »
“A #GIRLBOSS is someone who’s in charge of her own life. She gets what she wants because she works for it.” – Sophia Amoruso It’s a hard day at the office when you get the opportunity to take life lessons from a creative visionary and modern-day entrepreneur, but someone had to do it. I was… Read more »
Excite Media are officially Google Partners! We’ve been working with Google AdWords and Analytics for a long time, but now we have a Google-approved badge to show just how mad our skills are! We had to meet a number of criteria to achieve our Partner Status, including: Certifying a specific number of our team in… Read more »
Link In and Grow Your Industry Networks and Connections When you operate a small to medium business (SMB) you and your business are interlinked – linked in for that matter – and by creating a strong personal brand you can simultaneously help the success of your business. As a professional social network, LinkedIn is an… Read more »
Going out, guns-blazing, Jane Clark is a marketing gun. If you missed the film, the posters branded around cinemas or the trailers; Natalie Portman’s appeared on our screens for her latest movie,“Jane Got a Gun”. It is your classic Western film, featuring plenty of horses, fight scenes, vicious games, and a win-at-all-costs theme. What sets… Read more »
Like most businesses, we write a lot of content that our clients not only read, but also judge us on, be it our emails, website content or social media text. We also write on behalf of customers, so it goes without saying that error-free text is a must. And while our team pay close attention… Read more »
Online Ads Drive More Connections to Offline Conversions In the digital marketing world there’s an increasing trend towards measuring how online advertising affects offline sales. Previously there has been relatively little growth in this space, but with Facebook pumping swathes of cash into developing their online advertising, improvements are being released more and more frequently…. Read more »
Part I of the Excite Media’s brand journey series. Our journey to discover the what, how, why and so-what for Excite Media. Almost two years ago, I worked with Scott Maynard, my partner in crime and business, to develop a vision for Excite Media for 2020. We’re calling it our 20/20 vision because we hope… Read more »
All our favourite moments from the Excite Media office warming. If you have missed the memo: Excite Media has moved offices. After ten years growing from strength to strength at Chapel Hill, we took the leap and moved to the old La Boite Theatre in Milton, Brisbane. Before you keep reading, definitely check out a… Read more »
