SEO Brisbane:
Overtake your competitors in the search engines with our award-winning SEO services
- Boost your sales
- Beat your competitors
“The Excite Media team are fantastic at what they do.”
– Ben, Talk Health Therapy
200+ 5-star reviews
Counted on by these businesses
We're the SEO agency to help you show up where your customers are looking
SEO strategies designed for the way people search today
Search engine results pages look very different to how they did a few years ago.
Google’s AI Mode is increasingly answering questions directly on the results page, AI Overviews are appearing across more searches, and tools like ChatGPT, Gemini, and Perplexity are becoming part of how people discover businesses, products, and services.
That doesn’t mean SEO is becoming less important. If anything, it’s becoming more important. The businesses that continue to stand out are the ones search engines and AI platforms trust enough to reference, recommend, and surface to users.
That’s why our approach goes beyond rankings alone.
- We create content that answers questions clearly and thoroughly, making it easier for both people and search engines to understand what you do and why you're a credible source.
- We build authority through Digital PR, brand mentions, backlinks, and the kinds of signals that reinforce your reputation across the web.
- We structure websites in a way that helps search engines interpret your content, connect topics together, and understand where your expertise sits.
- We keep a close eye on how search behaviour is changing, so your strategy evolves alongside it.
Why choose search engine optimisation services over paid ads?
Our Google Ads and Facebook Ads professionals can get an excellent return for you with Paid Advertising in just days. But SEO is where the bigger, long-term profits are.
Within months, you can be organically ranking for search terms that your customers are using to find you. And with time, find your business in the top results for even the most competitive of search phrases. A search engine optimisation campaign can generate hundreds of thousands or even millions of dollars in extra business for you. And all without paying a cent in advertising.
Here is why SEO is a better long-term option:
We’re an award-winning digital marketing agency
Education Standard of Excellence Award
Best SAAS Website – Quotes
Outstanding Website – Kalki Moon
Outstanding Website – Fair Oils
2024 – Advertising & Marketing SEO
Best SEO Digital Marketing Agency 2024
Best SME Digital Elevation Agency 2024
SEO Category – Pet Express
Best SEO Digital Marketing Agency 2024
Our SEO strategy is all about EEAT & helpful content
There’s no magic involved — no matter what you’ve heard. At Excite Media, we focus on EEAT, which is what Google uses to assess the quality of content online. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. All of Google’s efforts come back to one key aspect: helpful content. Google wants the content it serves to its audience to be useful and cover things in full. By focusing on EEAT, we make sure your website is set up to succeed.
Experience
The ‘Experience’ part of EEAT is about demonstrating your experience. Google wants content that comes from people with first-hand experience. This means showing your specific experience with the subject matter by referring to your specific experience and other nods to it, like your author bio and qualifications.
Expertise
Expertise is demonstrated through depth, not length. We help your pages cover topics thoroughly and explore angles your competitors miss, because thin content that simply repeats what’s already out there is exactly the kind of information AI summaries are designed to replace. Wherever possible, we look for opportunities to add genuine information gain, whether that’s original data, practical processes, real-world experience, or insights readers won’t find elsewhere.
Authoritativeness
Authority is your reputation online. It’s built through quality backlinks, brand mentions, media coverage, and a consistent presence across the web. We help grow that authority through Digital PR and by making your business genuinely worth referencing. That’s not only important for Google, but increasingly for AI search tools that look at who trusted sources are talking about when deciding who deserves to be included in their answers.
Trustworthiness
‘Trustworthiness’ is about demonstrating why people should trust your business and website. This is through things like your reviews, your content, and having consistent information about your business across the internet. Google wants to deliver real, trustworthy results to its users, so it needs to find the right hints so that it can trust you.
Basically, EEAT comes back to being real, transparent, and trustworthy. Google will favour you if your content is helpful and meets people’s search queries well and in full. It’s as easy as that.
190+ 5-star reviews
Real SEO expertise is knowing what the data is telling you
- Where the low-hanging fruit is, the searches you can realistically win sooner rather than later
- Which searches actually bring in business for a given industry, not just website traffic
- What external factors, from cost of living pressures and seasonality to the way people phrase a "near me" search, are influencing search behaviour
When we recently analysed 17 categories across Australian healthcare, for example, the biggest searches turned out to be some of the worst opportunities, while the real wins were hiding in lower-competition terms that most providers weren’t even chasing.
That’s the same data-first thinking we bring to your campaign, whatever industry you’re in. It’s the difference between an agency that reports on what already happened and one that works out what to do next.
We've had some serious success with SEO
Making our clients’ websites busier and their businesses more money with SEO is our favourite thing. We’ve had some really good SEO wins.
We work with businesses all over Australia
Our agency is based in Brisbane but we work with businesses anywhere in Australia.
We’ve achieved great results in these spaces
From accountants and therapists to construction companies — our SEO team have ranked businesses from all kinds of industries. Here are some of the industries we work with the most.
Industrial
Healthcare & private practice
Home services
Education & courses
Real estate
Professional services
Don’t see your industry?
We’ll put you on top
Delivering supercharged SEO results means a lot of detailed work (but that’s what we’re here for). Here’s some of what’s involved:
Discovery & Audit
We first get to understand how your business operates, how customers find you online, and how your current digital presence compares to competitors.
Local SEO & reputation management
For most businesses, it’s about local SEO. Which is great because Google loves to focus on local results. We’ll help you optimise your Google Business Profile listing and set you up to perform well in your target local area.
Strategy & research
Our strategy and research phase sees your SEO specialist go deep into keyword research and complete a keyword gap analysis, where we discover what your competitors are ranking for that you aren’t. We’ll do a full competitor deep dive, too. This way, we know exactly where you sit in the market and what we need to works towards.
Technical SEO
We take technical SEO to a whole new level. Our Brisbane SEO specialists will look at everything from your security settings to site speed to XML & Robots.txt configurations. And we’re happy to explain every step we’re taking, so you understand the work we’re doing.
Content Creation
SEO is mostly about the words used across your site – which means content. Using a mix of copywriting, link optimisations, descriptions/titles and blogs, we’ll ensure you’re ranking for all of your most profitable keywords.
Digital PR
We use digital PR to create buzz and attention around your business and brand. It’s how we attract natural, white-hat link building to your website and help you build authority for your website. This buzz and authority help you improve your Google rankings.
Page optimisation
We’ll take your existing website pages and optimise them in line with your keyword research. This isn’t just about optimising the content for your keywords. It’s about putting schema markup on the page, optimising your metadata, strategically placing internal links, and setting up alt tags for your images.
Tracking & Reporting
This is at the core of every successful SEO campaign, allowing us to track improvements in rankings, traffic, leads, and overall online visibility. We’ll send you an interactive report, right from the start.
Ready to rank in the search engines? Let’s chat!
190+ 5-star reviews
Add in some amazing content (for amazing SEO results)
If you don’t have informative content on your website, search engines won’t see your site as an authority. But writing good SEO content takes a lot of valuable time you don’t have.
Our team of specialists can help you uncover the most important questions your ideal clients want to know (and then write them all for you).
- Blogs
- Articles
- Guides
Our content and SEO teams come together to create keyword research-informed content that’s written to engage and convert. Optimised for SEO and ready to share on social media, it’ll drive even more quality prospects towards your website. And because it’s built to cover topics in genuine depth, it’s the kind of content AI Overviews are far more likely to surface and cite, rather than skip over.
Meet our SEO Brisbane specialists
Here are some of the great people at Excite Media who will develop a winning SEO strategy to get you showing up on the major search engines.
Experience matters when it comes to choosing a Brisbane SEO agency
🏆 Australian Web Awards: SEO Winner 2021
- Over 19 years in business
- 40+ local digital marketing experts
- 1,800+ websites launched
- $6m+ ad spend managed
We’re an award-winning digital marketing agency
Education Standard of Excellence Award
Best SAAS Website – Quotes
Outstanding Website – Kalki Moon
Outstanding Website – Fair Oils
2024 – Advertising & Marketing SEO
Best SEO Digital Marketing Agency 2024
Best SME Digital Elevation Agency 2024
SEO Category – Pet Express
Best SEO Digital Marketing Agency 2024
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
SEO Brisbane. Your questions answered.
How much does SEO cost?
The cost of SEO for your website comes down to a combination of factors that are unique to your own situation.
Be wary of any SEO agencies who gives you pricing without auditing your website and competition first.
The types of things we would need to consider are:
- Competitiveness
How many of your competitors are also competing for the same keywords and how far ahead are they in the search engine optimisation race? - Current performance
Do you have an existing SEO or digital marketing strategy? Are you already ranking well in some areas and are looking to improve further, or is your website brand new, and you need to start from scratch? - Target locations
Are you trying to rank for key terms in your local area, or are you trying to compete nationwide or even internationally? - Your website quality
Does your website have lots of high-quality content? Does it meet Google’s high standards for user experience, speed and technical factors? Do you have a strong or weak backlink profile? - Timeline and expectations
Are you happy with consistent and steady improvements over time, or do you want to be more aggressive with your search engine optimisation activities?
We wouldn’t be doing right by our clients to give them a price for SEO without first having a chat and doing some research. That’s why we recommend that you speak with one of our SEO specialists in order to get an accurate quote.
Why is SEO important?
Your website is much like a physical shop front in your local area.
The websites currently ranking on the first page of Google are kind of like the shop fronts with the most valuable real estate on the high street.
Those shops get the most foot traffic and therefore the most customers because they’re in prime position right where all the potential customers are walking by.
If you’re not on the first page of Google, it’s as if your shop is down a dark alleyway away from the high street. Customers will rarely (if ever) find your business.
By investing in SEO, you’re relocating your shop front to the high street where potential customers can now find you!
You can have the best shop front (or website) in the world, but if you’re not being found by new customers, it won’t matter.
Why should I choose Excite Media to manage my SEO?
- We’re an award-winning SEO agency! We were the winners of the Australian Web Awards for the “SEO Effectiveness” category.
- We’ve been around for a long time (since 2006), and since then we’ve worked on over 1,500 websites!
- We’ve helped many Brisbane businesses compete against larger national brands, and come out on top
- We’re one of the highest-rated SEO agencies in Brisbane (5 out of 5 from over 100 reviews!).
- We’re local – Our team is right here, on the ground, in Brisbane. Swing by for a coffee and a chat!
- We get results – the reason we’re rated so highly is because we deliver on our promises. Check out our page of handwritten notes from clients!
How important is content for my SEO strategy?
Content is one of the biggest pieces of the puzzle to a successful SEO strategy. We have a big focus on content that’s based on both keyword research and adding value for your audience. Content and SEO go hand in hand. It’s not just the demonstration of your keywords. It’s how you show Google that you not only understand the intricacies of your industry, but that you’re a leader in the space.
Engaging, interesting, and naturally written content that covers the topic in full allows you to demonstrate your experience. It’s how you prove to Google that you’re a topical authority.
We’re not one of those SEO companies that focus on just content, though. We take a well-rounded approach, using industry-leading SEO tools, focusing on technical improvements, off-page optimisations, and on-page optimisations. It’s this approach that places our digital agency as one of the best in Brisbane.
What happens when Google changes its algorithm?
Google makes a bunch of changes every year, and a handful of them, like the Helpful Content updates and the rollout of AI Overviews, redefine the results page. We don’t wait and hope, as a lot of the SEO industry does. We monitor volatility, determine what a given update is actually rewarding (usually better, more genuinely helpful content and stronger EEAT signals), and deliberately adjust your strategy.
Because we build to where Google is heading rather than chasing shortcuts, our clients tend to ride updates out well rather than scrambling after them. When action is needed, such as tweaking content, additional technical work, or off-page adjustments, we take it, and we tell you exactly what we’re doing and why.
Do you offer other digital marketing services?
We sure do. Along with professional SEO services, we offer a whole bunch of other digital marketing solutions to help you show up, stand out and turn more of the right people into customers.
That includes Google Ads, Facebook and Instagram Ads, social media marketing, email marketing, content marketing, website design and branding. Basically, we can help all the moving parts of your marketing work together, so your SEO is supported by a stronger, wider strategy.
What SEO services will be included in my SEO package?
Our SEO team will always take a custom approach to your business and website, considering how our SEO services fit into your overall digital marketing strategy.
Our SEO services will typically include any combination of content creation with on-page optimisations like keyword optimising title tags and meta descriptions, headers, URLs, internal and external linking, and schema markup. This on-page approach will be supported by off-page techniques, including local SEO optimisations, link building, and digital PR. An important addition to these SEO services is technical SEO — this is where we ensure your website is healthy and easily crawled by Google’s bots and that it’s performing fast and well.
How long will it take to see results?
We’d love to give you a hard and fast rule or an exciting guarantee.
Realistically, though, it all comes down to where you’re at when you come to us, the industry you’re in, and the level of retainer you choose.
If your website already has all the right foundations, a good amount of content, and some good authority, it’s going to rank quicker than a brand new website. Different industries have different levels of competition. And the higher your retainer, the more aggressive your campaign and our approach will be. So, it really does depend.
We often see SEO work start to pay off around the three-month mark with seriously great results happening around the six to 12-month mark — depending on all of those variables.
How do I know if SEO is right for my business?
As a rule of thumb, we look at SEO as a mid to bottom-of-the-funnel digital strategy. What on earth do we mean by funnel? Well, in marketing, you can generally categorise your audience into three buckets: Unaware (they don’t know they need you yet), Problem-Aware (they know they have a problem and they’re looking for a solution), and Solution-Aware (they know they need your services, but they don’t know about you yet).
SEO is best for targeting people who are Problem-Aware and Solution-Aware — because they’ll be searching for you.
Our New Business team are happy to work with you to understand where your business sits and work with you to find the best digital strategies to get you more business.
Do you do lock-in contracts?
Nope. We don’t believe in locking our clients in with contracts. We’re big on just delivering the results to keep you around.
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200+ 5-star reviews