Ed’s dream job was to be a sports journalist, which he kind of achieved straight out of uni by landing a handful of shifts at Sky Sports in the UK. However, his professional background is mostly in sports social media. Despite an awesome career getting paid to watch sport, Ed caught the travel bug and left the UK, eventually making it to Australia and settling in Brisbane. He now values his weekends too much to ever want to “work” them in the name of football again!

Ed switched Facebook for Google during the pandemic, developing his love for SEO while starting his own website.