✴️ A local SEO agency helping you get found locally. ✴️
Drive more traffic, calls, and customers with local SEO.
Local SEO that puts your business on the map — literally. We help you show up in Google’s local pack, rank for “near me” searches, and convert nearby customers into loyal ones.
What is local SEO (and why does it matter)?
Local SEO is about getting your business seen by nearby customers who are ready to act. It focuses on improving your visibility in local search results — including Google Maps, the local pack, and location-based queries like “plumber near me” or “best dentist in South Brisbane.”
Whether you have a bricks and mortar office or service a region, local SEO helps you:
- Show up where people are searching
- Drive more phone calls and direction requests
- Build trust through local listings and reviews
We set up and optimise Google Business Profile and Bing Places and build local citations, while focusing on local content strategies to get your business found.
Your customers are searching locally — are you showing up?
If you serve a local area, you can’t afford to ignore local SEO.
If your business isn’t appearing in the Google Map Pack or local results, your competitors are getting those clicks and calls.
Local SEO isn’t just a nice-to-have — it’s one of the best ways to get your business in front of customers.
What you get with Excite Media’s local SEO services
We tailor our local SEO strategies to your business, location, and industry. Here’s what’s included:
📍 Google Business Profile optimisation
We fully set up and optimise your profile, including categories, descriptions, opening hours, services, and photos. We also post regular updates to improve visibility and engagement.
📏 Bing Places setup & sync
We ensure your business is also visible on Bing, which still accounts for a significant share of local search traffic, especially for older and B2B audiences.
🔍 Location-based keyword strategy
We identify how your audience is searching for services in your area and optimise your site for suburb, region, and local keyword variations.
📄 Local content creation
From city-based landing pages to locally relevant blog posts, we create content that ranks well and resonates with your local audience.
📲 Citation building
We submit your business details to trustworthy directories and listings like Yelp, Yellow Pages, Hotfrog, and TrueLocal, along with niche industry directories. Consistency in your details across all online platforms strengthens your credibility with Google.
📈 Review strategy & reputation management
We help you encourage more positive reviews on your Google Business Profile and show you how to respond in ways that build trust and engagement.
❌ Listing clean-up & duplication fixes
We audit and clean up incorrect or duplicate business listings that may be hurting your rankings or confusing customers.
📊 Reporting & analytics
We track map pack views, calls, direction requests, and local keyword rankings so you can see how your local visibility improves month over month.
Your local search strategy: A step-by-step process for local visibility
We’ve created a clear, proven system that gets results for local businesses.
Local audit & strategy session
We assess your online presence, local listings, citations, and website optimisation to understand your strengths and gaps.
Google & Bing profile optimisation
We enhance and align all your listings to maximise visibility and accuracy.
Content & on-site improvements
Your website is updated with local keywords, location pages, structured data, and more.
Citation building & consistency fixes
We build or update your listings across high-quality local directories, ensuring your business information is correct and consistent.
Ongoing review & reporting
Each month, we provide detailed reports tracking your rankings, calls, reviews, and Google profile insights.
Is local SEO right for your business?
Local SEO is ideal for businesses that:
- Serve customers in a specific area (even if you don't have a physical office)
- Rely on foot traffic, calls, or bookings
- Want to dominate suburb-level and city searches
- Need help managing reviews, maps visibility, and directory listings
- Medical and allied health clinics
- Lawyers, accountants, and consultants
- Industrial businesses
- Multi-location franchises
- Trades and service providers (plumbers, electricians, builders)
If you’re a fully remote, national-only, or eCommerce brand with no physical footprint, a broader SEO strategy may be a better fit.
We help businesses climb the local search rankings— without the guesswork
We’ve spent more than 18 years helping local businesses grow.
Here’s what sets us apart:
Experience that counts
We’ve worked with hundreds of Australian businesses to improve their local visibility
No shortcuts
We use ethical, proven strategies (no quick tricks or hacks)
Real communication
No confusing reports or vague answers
Results you can see
More calls, more map pack views, and more leads from people nearby
Whether you’re a small business owner or a marketing manager, we’re here to support your growth in your local market.
Why choose us as your local SEO agency? 🤔
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You own your listings
We’ll optimise your Google Business Profile, Bing Places, and directory listings. But you always retain full ownership and access of your profiles. No lock-in platforms or convoluted logins. Your business, your data, your results. -
We focus on ROI, not just rankings
It’s not enough to rank #1 if no one clicks, calls, or books. We focus on measurable outcomes — more calls, more customers — so your investment in local SEO delivers business-improving returns. -
Dedicated local strategy
We treat local SEO as a core marketing strategy. That means personalised planning, area-specific optimisation, and ongoing updates tailored to your business and audience. -
Decades of combined local experience
From clinics and tradies to franchises and professionals — we’ve helped local businesses grow for over 18 years. We understand how Australians search locally and what it takes to get your business noticed in your area. -
No lock-in contracts
We don’t believe in locking clients into long-term contracts. It’s a flexible month-to-month service. We just do really good work to keep you around.
Have a question about local SEO?
Most businesses start to see results within a few months, but full improvements can take six to 12 months, depending on your current online presence and the competition in your industry.
No. It is good to have a verified address to help you rank in the map pack, however, if you work from home or travel to clients, you can still be listed as a service area business.
Citations are mentions of your business on other websites (like directories). Google uses them to verify your business’ legitimacy and local relevance.
Yes, we can help you rank in multiple nearby suburbs by creating relevant content, optimising your listings, and ensuring citation consistency.
Google Business Profile is the most commonly used platform, but Bing Places is Bing’s equivalent. Both help your business appear in the map and local search results.
Still have questions?
Want to beat the local businesses in your area?
Let us help you become the go-to local provider in your industry.
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