Trusted by healthcare professionals across Australia

Every clinic is different. But many face the same challenges.

Having worked with hundreds of healthcare clinics, practices, and professionals, we’ve seen how diverse the healthcare sector is.

From specialisations to treatment styles, and the experience your clinic offers, there’s plenty that makes you unique. But the challenges that come with business? Those are often the same. Inconsistent bookings and schedules, hard-to-measure and sustain business numbers, and demonstrating credibility online.

Our experience developing and executing digital strategies for healthcare businesses means we know what it takes to cut through and resonate with your ideal patients online. Through a consistent and thoughtful strategy, we develop a consistent sales funnel.

It’s all about taking you from burnout to booked out.

Running a healthcare practice shouldn’t mean burning out just to break even. With the right digital marketing in place, you can attract a steady flow of ideal patients, so you’re not relying on a high volume of appointments just to keep the lights on. We help you build a sustainable pipeline of bookings, giving you the breathing room to focus on your patients, your team, and the long-term growth of your clinic.

All the right channels for a healthy healthcare marketing strategy

🔎 Search engine optimisation & content marketing

Help your practice rank for relevant searches and build trust through helpful, compliant content. Our healthcare SEO services are tailored to your industry and business.

📍Local SEO

Get found by patients searching near your clinic. With local SEO, we make your clinic easy to find and get to.

📢 Google Ads

Fast-track your way to the top of the search engine results pages with a clever Google Ads campaign.

📱Meta Ads

Run strategic ad campaigns that deliver real patient enquiries. Our Meta Ads specialists have the right expertise to help you navigate tricky Meta healthcare guidelines.

🩺Medical website design

Fast, professional websites designed for conversions — with patient trust and compliance built in.

📃Landing pages

High-converting landing pages for specific services, locations or campaigns. Designed to support your business goals.

💊Branding for healthcare providers

Build a memorable, professional brand that reflects your values. With an office full of specialists in healthcare marketing, we build brands that stand out in the market.

📰Digital PR

Get featured in the media and improve your brand and domain authority. We find newsworthy opportunities to get your healthcare brand into the media.

In healthcare, word of mouth is everything. But nowadays, even word of mouth needs to be backed up with proof.

We help you develop strong websites and digital marketing strategies backed by social proof, like reviews, while making sure you align with the relevant guidelines for your health specialty.

Who we help

From private practice, single practitioners to multi-clinic health businesses, we love helping healthcare businesses thrive.

From private practice, single practitioners to multi-clinic health businesses, we love helping healthcare businesses thrive.

Physiotherapists, psychologists, dietitians, podiatrists, speech pathologists, and more – we understand how patients search for your services and how to position your practice online.

We support private practice counsellors, family therapists, behaviour support practitioners, and accredited mental health professionals with strategies that build trust and visibility.

Whether it’s a dental practice, vet clinic, or medical imaging provider, we help you stand out in competitive local markets and stay front-of-mind with your community.

We partner with specialists and surgical centres to deliver compliant, patient-friendly marketing that supports referral pathways, patient enquiries, and develops your profile.

Why Aussie healthcare providers choose us

Being sales-driven and brand-beautiful is just the start with our Brisbane web designers.

Strategy-led, not tactic-first

We take the time to understand your services, your patients, and your goals. Then we build a plan around what will deliver results, not just what’s trending.

We know healthcare

From AHPRA and TGA compliance to the realities of patient decision-making, we understand the landscape you’re operating in — and we tailor your marketing accordingly.

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Specific insights into your industry

Whether you’re a GP, psychologist, or surgeon, we know what patients are searching for, how to position your services in a way that builds trust and converts, and the little tips and tricks, like how to make sure they actually book the appointment.

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Proven systems and industry insight

Our digital marketing approach is built on frameworks that have helped healthcare practices grow sustainably across SEO, Google Ads, and web design.

Transparent reporting and results

You’ll know exactly what’s happening with your marketing. We offer clear reports, regular check-ins, and a team that’s easy to reach.

Built for regulation-compliant marketing

Every campaign, every page, every ad is designed with healthcare regulations in mind — including AHPRA, privacy laws, and consent requirements. It’s marketing you can trust.

Our approach to marketing for healthcare professionals

We don’t set and forget – we actively manage and optimise your marketing to get better results over time.

Step One

Strategy first

We’ll get to know your practice, your services, your goals — and build a custom plan from there.

Step Two

Integrated execution

 We manage everything from SEO to paid ads and web design, keeping your marketing aligned.

Step Three

Transparent results

We’ll show you exactly what’s working, with regular reports and real conversations.

We're an award-winning Brisbane agency

A digital agency with proven experience in the healthcare sector

18

years in business

1,700+

websites launched

40+

local experts

$6M+

ad spend managed

Let’s create a strategy for your business

Ready to get more bookings for your practice or clinic? We’d love to help you get there. Get in touch with our team to chat through what we can do for you.
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Ready to chat with us?

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5 stars

180+ 5-star reviews

Success stories from Australian healthcare businesses

Onto a winner with Google Ads

We launched a new Google Ads strategy focusing on both branded terms and ads for specific legal services for Pascoe Law. Now, just two months in, we’ve achieved a 19% conversion rate. The numbers speak for themselves.

Pascoe Law logo

Pascoe Law

19.07%

conversion rate

41

leads

63

phone calls

Charging towards their highest month of conversions ⚡️

In the middle of this year, the government began offering an incentive for solar batteries. So, we jumped on the opportunity, making a concentrated effort to focus on battery terms in our SEO campaign. We re-optimised their Solar Batteries page, created dedicated blog posts on battery topics, and ensured the website’s UX prioritised solar batteries. Three months later, we’ve seen the highest conversion rate recorded in the history of the site (4.32% compared to 0.29% in October 2024), we’ve seen their highest month of good quality leads coming through the website in the past 12 months, and they’ve had to hire more people to keep up with the demand.

We don’t physically have the stock to keep up with the demand

sunrays power logo

Gandis Utari

Sunrays Power

Highest

conversions ever

4.03%

jump in conversion rate

Biting off more traffic from Google 🦷

We worked with Galon Dental on a full website redesign with a clear focus on conversion: making it easier for patients to understand their services and book. From there, we rolled out an SEO campaign targeting high-value local keywords and improving on-site content to help them appear more often in search. We’re stoked with the results they’ve seen so far (and so are they).

Our SEO results with Excite over the last couple of years has been fantastic. We've seen huge growth with our online visibility, which has helped us connect with more patients.

Jaydee Galon

Galon Dental Prosthetics

544%

increase in organic clicks

160%

increase in search impressions

11

keywords ranking on page one

A digital PR campaign that made headlines 📰

Our SEO team spotted the perfect opportunity to get Brendon Wright Psychology in front of a national audience. After refining the story and coordinating a media release, AAP reached out wanting to feature Brendon in an upcoming piece. He connected with the journalist to share his insights, and the story took off, appearing in AAP News, Inkl, and The Canberra Times.

Thanks for sending these through. Quite cool! Thank you for coordinating this great op 🙂

Brendon Wright

Brendon Wright Psychology

National

media coverage achieved

70+

average Domain Rating across featured publications

Featured in

AAP News, Inkl, & The Canberra Times

70% more leads through Google Ads 📈

Google Ads has been a strong performer for Dr Geoffrey Ryan, but September really stood out. Leads were up 70% compared to the same month last year, and the cost per conversion dropped by 40% to just $21.04. More enquiries, less spend. That’s the kind of result we love to see.

Dr Geoffrey Ryan

Dr Geoffrey Ryan

70%

increase in leads YoY through Google Ads

40%

decrease in cost per conversion

$21.04

average cost per conversion

10k visitors & the year’s best month in conversions 🏅

With a focus on optimising high-volume service pages as well as updating older blog posts that had previously brought in high traffic but had begun to drop off, we gave Advance Foot Clinic’s website traffic a massive boost. In July, they saw 11,880 visitors and a whopping 10,719 of those were from organic search results alone. This wasn’t just traffic, though — it resulted in their highest month of conversions in the last 12 months. How good is that?

These results are looking fantastic!

Meredith

Advance Foot Clinic

10,719

users from organic search alone

10

Featured Snippets acquired in one month

Best

month for conversions in the past year

Huge uplift in bookings & client retention 🧘‍♀️

Since launching Contro Wellness’ website, our SEO strategy has focused on optimising their service pages through close collaboration with the client and a solid understanding of their services. Together, we’ve enhanced the site’s user experience. We’ve done this by simplifying the online booking process and improving the clarity of service descriptions and the structure of their service pages. Once the foundations were set, we paired this all with a Facebook Ads campaign to drive awareness and highlight their point of difference. The result? Their booking clicks have more than tripled over the past three months.

We've been very pleased with the progress we've made over the past 7 months with Excite. Since starting our SEO and Facebook Ads campaign, we've seen a substantial increase in bookings and improved customer retention. The team are proactive, knowledgeable, and an absolute pleasure to work with.

Contro Wellness logo

Contro Wellness

108%

increase in website traffic over the past 2 months compared to the previous 2 months

3x

Book Now clicks over the past 3 months

14

keywords ranking on the first page of search results

Brilliant results since takeoff ✈️

We’re so excited by our results with Highway to Happiness. Straight out of the gate of our Google Ads campaign, we started delivering leads. Through very specific targeting and a conversion-ready website, we’ve found the right audience and appealed to them. We’re super excited to see where this one goes.

"The leads are going SO well!! I have 7 new bookings for this January! Not bad for a first month hey — all super exciting!"

Simone Reinhardt

Highway To Happiness

4

leads within the first week of the campaign

7

qualified bookings within the first fortnight of the campaign

12

leads in their first month

Highway to better leads & growth 🚦

The enquiries are coming through for the 10 min calls. With these new enquiries, they're coming in for their first session and are booking back in again! I am thrilled!

Simone Reinhardt

Highway to Happiness

3

new clients this month

46%

decrease in cost-per-conversion

DR81 backlink from digital PR ✍️

For each of our digital PR clients, we’re looking out for media opportunities every single day. This paid off for Advance Foot Clinic, when Nine News put a callout for shoe recommendations from podiatrists. We worked with the team to get their recommendation, and now they’re featured in an article on Nine News’ website. The feature isn’t just great for brand building, but has also nabbed them a DR81 backlink.

Here are the publication’s stats 👉

This is fab!

Meredith King

Advance Foot Clinic

81

DR

1.4M

search traffic

Highest month of traffic and conversions since their SEO strategy began!

After the launch of the new website, our SEO specialists focused on building the SEO foundations on this new website so that all the fundamentals are built in, giving Brisbane Gastro-Oesophageal Surgery the tools to succeed on Google.

The results are continuing to improve, which is great.

Dr Teong Chuah

Brisbane Gastro-Oesophageal Surgery

#1

month of conversions since the site launched

#1

month of traffic since the site launched

14

new keywords mapped to the site in the month of March

Taking these lawyers to Page 1 (50 or so times) ☝️

Over the past two years, we’ve worked with Freedom Family Law to achieve a 329% increase in organic traffic. By focusing on local SEO through their Google Business Profile and prioritising high-intent commercial keywords on the website, we’ve brought in more and more qualified leads.

Our SEO strategy included building authority in the competitive YMYL space, securing 70 referring domains and publishing helpful articles to support the topical relevance of their content. The site now ranks for over 1,200 keywords, with 53 on the first page of Google.

We’ve felt very cared for, and appreciate having a focused contact person. We find it helps us not feel like just a number for Excite. If we have any issues, we know we can always go to Sophie and count on Excite to problem solve with us and implement any required changes quickly. We find Excite proactive but not pushy, it’s a nice balance.

Caitlin Stannett

Freedom Family Law

329%

increase in organic website traffic

1,200

keywords ranked for

53

first-page keywords

Long-term trust built for short-term buildings 🤝

We’ve been using SEO to get Pegasus Modular in front of the right people. By identifying content gaps their competitors weren’t addressing — like Queensland building regulations and granny flats — we built out optimised service pages and long-form blogs that answered exactly what their customers were searching for.

We also supported the strategy with targeted digital PR to build authority and boost rankings. The result? More organic traffic, better leads, and a stronger position in their niche.

Mitch Freeman

Pegasus Modular

223.6%

increase in total organic impressions

#6

ranking for keyword, ‘modular office building’

Page 1

ranking for ‘do you need council approval for a portable building qld’

Building better leads for these builders 🏡

We launched a new Facebook Ads campaign for Omni Built Homes with a full-funnel approach. We wanted to find new users, who were in the early consideration stage, as well as users who were just about ready to find a builder. By finding and targeting the right users and using imagery of Omni Built Homes’ amazing builds, we managed to improve their CTR and get them higher-quality leads in just five days.

I’m going to call this a win, but I just spoke to a client who found us via the ads!!!!!! She’s a quality lead so exactly what we’re looking for.

Amy Miller

OMNI Built Homes

5

days before higher-quality leads came in

1.97%

click-through rate

$0.76

cost-per-click

Leads fit for a king 👑

We’ve been working with Jani-King Australia for just over a year, refreshing their website to improve conversions and launching SEO and Google Ads campaigns. We redesigned their homepage and service pages, created new location pages, and refined their messaging to highlight their key benefits. By modernising their brand assets and tone of voice, we’ve helped position Jani-King as industry leaders to attract high-quality leads.

We’ve noticed that since starting with Excite Media, the quality of our leads has drastically improved.

Michael Hancock - QLD Regional Manager

Jani-King Australia

700%

increase in impressions year-on-year

8 to 25

jump in Domain Rating (DR)

279

new keywords

It’s all adding up 👏

Gabbinbar has achieved its highest domain rating since its website’s launch in 2015, and its SEO is really starting to take off. We created dedicated location pages to target areas outside of Toowoomba for potential couples who hadn’t considered the city as a wedding destination and focused on unique digital PR articles that have positioned Gabbinbar as an authority in the online space. It’s all starting to pay dividends, with their domain rating reaching a peak and the keywords coming in fast.

“It's so good to see the DR increase – upward trend in clicks and the new Byron Bay page starting to rank is great. It's all adding up.”

Steph

Gabbinbar

48

Domain rating. Their highest since the website launched

4

location-specific keywords ranked for

Cork & Chroma’s busiest January ever 🎨

Cork & Chroma offer Paint and Sip sessions out of their Brisbane, Sydney, and Melbourne studios. We’ve been working with them on their paid ad campaigns. One is our targeted Facebook Ads campaigns, which are aimed at specific groups. Here, we’ve been targeting hens weekends and corporate events. Then in their Google Ads campaign, we’ve been consistently achieving amazing results — including our lowest cost-per-conversions for them yet at $29.28. Normally, December is their busiest month for the year and then January drops back off. But this past January was their busiest yet — completely unheard of in their industry. We’re so excited about these results 🎉

Cork & Chroma

443

conversions in January

$29.28

cost-per-conversion on Google Ads (their lowest yet)

$51

cost-per-conversion on Facebook Ads

Making Roomi for 2.5x lead growth 👏

We created a new website for Roomi and started fresh with an SEO campaign. By getting the technical foundations right and focusing on optimising their pages for different portable building types, we’ve seen their traffic jump up 2.7x. The traffic has brought the right users, too, with Roomi’s leads jumping up 2.5x over the last quarter.

"Since starting with Excite, we've been consistently impressed by the progress we've made and the outstanding level of service they offer. Sophie and the team have made the process so seamless that I can trust them to manage the work, allowing me to step back and focus on the business and our growing number of leads."

Roomi logo

Cody Freeman

Roomi

2.5x

leads, compared to previous quarter

2.7x

traffic growth in past 7 months

16

keywords in top 5 positions

170+ keywords on Page 1 😮‍💨

Brisbane Euro Service is a mechanical business with six locations across Brisbane. We’ve been optimising their service and location pages for commercial keywords — the kind people type into Google when they’re ready to book. We’ve also been creating optimised landing pages to match long-tail, informational keywords — the kinds people search to learn about specific mechanical problems. These optimisations have nabbed us 171 keywords on page 1 for Brisbane Euro Service — and those keywords have seen website traffic jump from 23 to 609 monthly visitors. These results are absolutely huge 🎉

"You guys are great and seem to always be on the ball and all over it."

Marcus Newman

Brisbane Euro Service

23 to 609

increase in organic traffic

52 to 1,194

total ranked keywords

150

new backlinks

Getting better each month ☝️

Prestige Pool Renovations came on board with us almost a year and a half ago for SEO, and since then, we’ve seen new improvements every month. We’ve seen two keywords nab featured snippets on Google for ‘pebblecrete concrete’ and ‘pool tiling’. Their website traffic has increased by 207% and their organic traffic by 225%. Those results have made an impact tangibly, too, with their leads jumping up by 157%.

"We’ve been working with Excite Media for 16 months now, and we couldn’t be happier with our progress! The results have been fantastic, and each month we continue to see increased traffic to site and lead volume. The team are great to work with and we really feel like they’re as invested in our success as we are."

Millie O'Sullivan

Prestige Pool Renovations

2

keywords earned featured snippets

157%

improvement in overall leads

225%

increase in organic site traffic

Let’s create a strategy for your healthcare business

Ready to get more bookings for your practice or clinic? We’d love to help you get there. Get in touch with our team to chat through what we can do for you.
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Ready to chat with us?

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5 stars

180+ 5-star reviews