A couple of weeks ago I had the unique opportunity to steal away from my desk at Excite and head to the outback for one of my clients. I was invited by the Laynhapuy Homelands Aboriginal Corporation (Laynha) to visit a number of their remote sites in the Northern Territory. To say I jumped at the opportunity is a bit of an understatement! The type of project Laynha had in mind posed some real challenges and understanding precisely how the group integrated with the local community was critical to fully comprehending what they were trying to achiev