Every business getting into social media eventually asks the same question: is social media driving sales? And look, it’s a fair question. But it’s also the wrong one, or at least it’s asked in the wrong order. Social media is, overwhelmingly, a top-of-funnel (TOF) activity….
Open a Google Ads account, and you’re handed loads of decisions before you’ve even launched a campaign. Campaign type, bidding strategy, budget split, match types, structure, conversion actions, the list keeps going. Now, when you’re DIYing your Google Ads, you generally don’t actually choose most…
You’ve prepared the creatives. Written the copy. Launched the campaign. The clicks are coming in, so now what? How do you actually tell if your Meta ads are working? One of the biggest misconceptions about Meta advertising is that once the campaign is live, the…
The state of marketing is changing almost daily. We’re flip-flopping between gritty, authentic content and highly-developed, polished content almost week to week. Trends are moving faster than ever. And the marketing channels we use, especially digitally, are changing quicker than ever before. There has been…
You’ve always heard the secret to good SEO content is answering Google’s questions. Finding the questions that appear in Google’s People Also Ask or the queries that gain Featured Snippets (and now AI Overviews), and reverse-engineering your content to answer them. It always worked and…
The SEO industry has spent the better part of twenty years obsessing over backlinks. Entire businesses have been built around acquiring them, countless emails have been sent begging for them, and more than a few questionable tactics have emerged in pursuit of them. For a…
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