Have you ever wondered what your competitors are spending on marketing, or what’s standard in your industry? It’s a question we get nearly every day at Excite Media. A close second: “Things are tight. Should I cut my marketing?” Both questions come back to the…
If you work in SEO or marketing, you’ve probably been hearing a whole lot about AI search lately and what it means for visibility. And honestly, a lot of the conversation is either overly technical or weirdly apocalyptic about the future of organic traffic. So…
After years of running SEO for Australian health practices, we have seen what works across different sectors and what simply doesn’t. Not every clinical offering responds to the same approach, and definitely not the same keyword strategy. A dermatology clinic and a psychology practice might…
If you’re running Meta Ads right now, you’ve probably noticed something: one ad does all the heavy lifting. That’ll be thanks to Andromeda. And the answer to that is creative diversification. You might have already heard about creative diversification, but it can be hard to…
When you’re starting (or running) a business, it’s normal to look at every cost and think: “Can I do this myself?” Sometimes the answer is yes. Sometimes the answer is “yes… but it’ll quietly cost you more than you think.” That’s where opportunity cost comes…
Life as an internal marketer is an interesting one. You’re generally stuck somewhere between your audience and your company’s executive team — with neither side really caring about your day-to-day. Your audience wants on-brand, valuable content across the various channels you’ve made a name on….
We love to talk with business owners about achieving incredible returns on the web. To find out if we’re a good fit for each other, the best next step is to have a short discovery call with one of our digital experts.
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