Somewhere in Sydney right now, a journalist is scrolling through 200 unread pitches. Most are about a business turning ten, hiring a new GM or “launching an exciting new service”. And to be completely frank, almost all of them will get deleted. If you run…
The SEO industry has spent the better part of twenty years obsessing over backlinks. Entire businesses have been built around acquiring them, countless emails have been sent begging for them, and more than a few questionable tactics have emerged in pursuit of them. For a…
If you’ve spent any time around marketers, you’ve probably heard the term brand authority thrown around like it’s something obvious. Build your authority. Establish yourself as an authority in your space. Become the authority in your industry. But what does brand authority actually mean? And…
Pretty much every time digital PR comes up with a new client, we hear some version of: “That sounds great, but we’re a trucking company/mental health practice/concrete supplier. Who on earth is going to write about us?” And look, we get it. Digital PR has…
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