Healthcare marketing isn’t like other advertising. Patients are vulnerable, services are regulated, and if you get it wrong, you risk compliance issues, fines, or reputational damage. And that’s especially true when you’re running paid campaigns on platforms like Meta (Facebook & Instagram) and Google, where…
Confession time: I love a Facebook group. My local community page, my mum’s group and my favourite buy-and-sell fashion group are all part of my daily scroll. I don’t use Facebook to see what my high school friends are doing anymore, I’m there for groups….
Every marketing platform is now trying to help you with AI support. Meta gives you a campaign score.Google Ads pushes daily recommendations.SEO plugins tell you whether your page is “optimised” or not. Most of the platforms go as far as giving you a score out…
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