Search engine algorithms are a key component to unlocking your business’ digital potential, guiding customers to your online doorstep in a competitive online marketplace. The good news is, we’re going to break down these complex systems, sharing our insights into the inner workings of Google and its competitors.
User personas are a really important tool for marketers and business owners. These act as a guide for everything you do— the product you create, how you market it, and the language you use when you interact with your team.
It’s a super duper exciting time at Excite Media. We’re introducing a new service: digital PR.
For the unacquainted, digital PR —or digital public relations— is just like traditional public relations, but it takes place online.
It’s all about getting you noticed by publications online to create better brand authority, better domain authority, and reach new potential customers.
Every time Google crawls your website, it costs money. It’s why Google sets a crawl budget. We’re taking you through how to make the most of your crawl budget.
A good, sturdy Google Ads campaign calls for the right keywords, the right targeting, a clever bidding strategy, smart ad groups, effective copy — the list goes on. The good news for you (and your Google Ads campaign) is that we’re breaking it all down in this article.
In this article, we take a look at why you need to intricately understand your target market, who they are, and why they should (and would want to) buy from you.