There’s a particular kind of whiplash in watching LinkedIn spend three years handing everyone a free AI co-writer, then turn around and build a button so you can dob in the exact content it told you to make. The platform was pretty quick to jump…
Ask most practice owners why their marketing feels flat, and AHPRA comes up within the first minute. “We can’t advertise like everyone else.” “Our hands are tied.” “You just can’t say anything interesting in this industry.” But that’s not true. AHPRA restricts a fairly short…
We started managing Google Ads for Coolangatta Psychology back in August 2025, and since then, the account has gone from strength to strength. Enquiries are up, some of the strongest months we’ve seen have landed recently, and the cost of bringing in each new enquiry…
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