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Posted on 22 October, 2014 in Digital Marketing
Know your audience
22Oct
When designing or upgrading a website it’s important to embed the core aspects of your ‘brand personality’ into your online presence. Branding isn’t just confined to your logo, but is essentially the ‘character’ of your business represented in a visual way. When we talk about your brand story we want to represent your business heart… Read more »
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Posted on 15 September, 2014 in Social Media
Prove it socially
15Sep
Things have certainly changed over the past decade when it comes to how people engage and interact with each other online. The world of social networking through services such as Facebook and Twitter now plays an important role in purchasing decisions. Product reviews and service testimonials, both good and bad, are at our fingertips. It’s… Read more »
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Posted on 20 August, 2014 in Digital Marketing, Web Design
Humanise your website
20Aug
Making a real connection with potential customers can be tough enough in person, so doing it in the online space takes real skill. One of the ongoing lessons of business is that ‘people buy from people’, so humanising your web design can have positive benefits on your visitors. Part of the ongoing shift towards online… Read more »
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Posted on 28 May, 2014 in Digital Marketing
What is your message?
28May
Giving your customers the ability to say ‘yes’ to your offer is one of the most important things you can do with your business website. Online selling is much the same as traditional sales with one critical exception. The average engagement time of a new website visitor is eight seconds. Think about that for a… Read more »
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Posted on 22 January, 2014 in Search Optimisation
Why are incoming links so important?
22Jan
Many factors go into deciding where your website ranks in the major search engines, but one that most SEO experts can agree on is that proving your ‘authority’ within a topic is crucial to achieving great rankings. To larger search engines like Google, Yahoo and Bing, what other people say about you is much more… Read more »
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Posted on 24 October, 2013 in Digital Marketing
Designing a great logo
24Oct
Here are 10 things you should consider when it comes to designing your logo. Avoid logo symbols and use a word or logotype. If your product is original or is a made-up word, it will be easier to develop a brand and make it memorable for consumers. Avoid stock photography and images. You want your… Read more »
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Posted on 16 October, 2013 in Digital Marketing
The web is changing
16Oct
The internet is going to get a whole lot bigger with hundreds of new domain exetensions being released. The way we think of a website’s domain name may change completely if these take off. Below is a full list of all of the new Top Level Domains that will be available shortly. .abogado .abudhabi .academy… Read more »
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Posted on 31 July, 2013 in Search Optimisation, Security
Search Engine Scam Emails
31Jul
We all get THOSE emails, you know the ones. A company that you have never heard of gets in contact with you out of the blue and tells you that your site is underperforming in search engines and can guarantee you a #1 spot for any keyword. If you are promised SEO results that sound… Read more »
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Posted on 19 June, 2013 in Social Media
Social Media Marketing 101
19Jun
So what is social media marketing anyway? It’s no secret that technology has helped to force a major cultural shift in society over the past two decades. Things that were once undreamable are basic day-to-day reality for a lot of us. Today, the internet is so ubiquitous in our lives that the way we discover… Read more »
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Posted on 15 May, 2013 in Search Optimisation
Finding New Customers with a PPC Campaign
15May
If you build it, they may not come Building a website is an exciting time for a business. You have a great opportunity to not only showcase your business to the world, but more importantly a new site can be a potential sales channel that works 24/7 for you. One of the most common misconceptions… Read more »
