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Posted on 10th October, 2012 in Search Optimisation

Keep an eye on your rankings….and get backlinks

If you use Mozilla Firefox, Google Chrome or Opera as your web browser, you may be interested in the plugin/add-on “WebRank SEO Toolbar”. The toolbar collects and displays useful SEO data on every website you visit. The most useful data includes Google PageRank, number of pages indexed and number of backlinks. By having easy access… Read more »

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Posted on 28th September, 2012 in Security

How secure are your passwords?

In today’s technologically connected world we access so much sensitive information online including emails, social media and bank accounts. So why is it that so many people still have such awful password practice? In 2011, security company Splashdata compiled a list of the 25 most commonly used passwords. Using weak passwords can severely compromise the… Read more »

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Posted on 28th September, 2012 in Search Optimisation

Website efficiency with Google Analytics

Using Google Analytics to track page views and traffic is a great first step to measure user activity on your website. However to really understand how your clients are using your website, Google Analytics Goals are a must. Goals help you track specific actions that users have performed on your website, such as: Newsletter signups… Read more »

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Posted on 28th September, 2012 in Digital Marketing

Writing effective website content

The first thing to think about when writing content for a page on your website is to decide what the purpose of the page is and what actions you want the user to take when visiting the page (e.g. calling for more info, filling out a quote form, buying a product, signing up for your… Read more »

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Posted on 11th September, 2012 in Digital Marketing

Do you own all of your website content?

You may or may not be aware of Google’s new image search feature introduced last year. The feature allows you to use an image as the starting point and find other versions of the image, or even similar images, and the websites they are found on. One unexpected use of the feature has been to… Read more »

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Posted on 20th March, 2012 in Social Media

Changes to Facebook business pages

Facebook loves keeping us on our toes! You may have heard about the changes to business pages. On March 30 2012 all pages will automatically get upgraded to the new Facebook Timeline, whether you like it or not! Major changes include: Cover photo Your tabs will change The layout of your page will change People… Read more »

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Posted on 14th December, 2011 in Digital Marketing

Get Scanning

Most people by now would have noticed a bar code that looks like this around the place: You might find it on a poster, a magazine, a cereal box or anywhere! A QR code is essentially a personalised barcode that provides the “reader” of the barcode with some information – it might be a link… Read more »

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Posted on 16th November, 2011 in Search Optimisation

Achieving Great Google Rankings – The Simple Way

Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy… Read more »

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