Posted on 28th September, 2012 in Digital Marketing

Writing effective website content

The first thing to think about when writing content for a page on your website is to decide what the purpose of the page is and what actions you want the user to take when visiting the page (e.g. calling for more info, filling out a quote form, buying a product, signing up for your… Read more »

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Posted on 11th September, 2012 in Digital Marketing

Do you own all of your website content?

You may or may not be aware of Google’s new image search feature introduced last year. The feature allows you to use an image as the starting point and find other versions of the image, or even similar images, and the websites they are found on. One unexpected use of the feature has been to… Read more »

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Posted on 20th March, 2012 in Social Media

Changes to Facebook business pages

Facebook loves keeping us on our toes! You may have heard about the changes to business pages. On March 30 2012 all pages will automatically get upgraded to the new Facebook Timeline, whether you like it or not! Major changes include: Cover photo Your tabs will change The layout of your page will change People… Read more »

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Posted on 14th December, 2011 in Digital Marketing

Get Scanning

Most people by now would have noticed a bar code that looks like this around the place: You might find it on a poster, a magazine, a cereal box or anywhere! A QR code is essentially a personalised barcode that provides the “reader” of the barcode with some information – it might be a link… Read more »

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Posted on 16th November, 2011 in Search Optimisation

Achieving Great Google Rankings – The Simple Way

Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy… Read more »

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Posted on 6th September, 2011 in Digital Marketing

Is your website social?

The Internet has quickly become a place where people share many parts of their lives, such as their photos and videos and their recommendations of music, movies, restaurants and businesses. There is a very handy (and free!) tool called Add This which you can easily add to your website to assist your website visitors in… Read more »

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Posted on 20th July, 2011 in Social Media

Harness the power of social media

Far from being just a nifty way for friends to catch up, social media is redefining the way in which businesses work. Megan Winter from Motor Mouth Advertising shares her tips on harnessing the power of social media to get your business motoring. Through social media sites like LinkedIn, Twitter, Facebook and YouTube you can… Read more »

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Posted on 15th June, 2011 in Search Optimisation

Is your finger on the pulse?

Do you know how many people are visiting your website each day? Do you know how they found your website? What keywords they searched for to find you? How long they stayed on your website? How many pages they viewed? If not, you are missing out on vital information that could help you to fine… Read more »

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Posted on 9th June, 2011 in Digital Marketing

Use your compliments wisely

Your clients are saying great things about you, so why not use that to its full potential. So often we see people create a “Testimonials” page on their website, and just list all of the comments one after the other. This is OK, but there is an even better way… Why not use the testimonials… Read more »

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