In today’s technologically connected world we access so much sensitive information online including emails, social media and bank accounts. So why is it that so many people still have such awful password practice? In 2011, security company Splashdata compiled a list of the 25 most commonly used passwords. Using weak passwords can severely compromise the… Read more »
Gone are the days of having a static website that you update or refresh only every couple of years. To truly engage with your customers or potential customers, and to remain current and relevant, you should be updating your website at least on a monthly basis. Not only is it important for usability, it is… Read more »
Using Google Analytics to track page views and traffic is a great first step to measure user activity on your website. However to really understand how your clients are using your website, Google Analytics Goals are a must. Goals help you track specific actions that users have performed on your website, such as: Newsletter signups… Read more »
The first thing to think about when writing content for a page on your website is to decide what the purpose of the page is and what actions you want the user to take when visiting the page (e.g. calling for more info, filling out a quote form, buying a product, signing up for your… Read more »
Many of you may have heard of the term Search Engine Optimisation (SEO), but do you truly understand what it actually is, and how it relates to your website and your business? Head over to our Search Engine Optimisation page for some more information about what we do and how we can help. For further… Read more »
You may or may not be aware of Google’s new image search feature introduced last year. The feature allows you to use an image as the starting point and find other versions of the image, or even similar images, and the websites they are found on. One unexpected use of the feature has been to… Read more »
Facebook loves keeping us on our toes! You may have heard about the changes to business pages. On March 30 2012 all pages will automatically get upgraded to the new Facebook Timeline, whether you like it or not! Major changes include: Cover photo Your tabs will change The layout of your page will change People… Read more »
Most people by now would have noticed a bar code that looks like this around the place: You might find it on a poster, a magazine, a cereal box or anywhere! A QR code is essentially a personalised barcode that provides the “reader” of the barcode with some information – it might be a link… Read more »
Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy… Read more »
The Internet has quickly become a place where people share many parts of their lives, such as their photos and videos and their recommendations of music, movies, restaurants and businesses. There is a very handy (and free!) tool called Add This which you can easily add to your website to assist your website visitors in… Read more »
