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Posted on 10 October, 2012 in Search Optimisation
Keep an eye on your rankings….and get backlinks
If you use Mozilla Firefox, Google Chrome or Opera as your web browser, you may be interested in the plugin/add-on “WebRank SEO Toolbar”. The toolbar collects and displays useful SEO data on every website you visit. The most useful data includes Google PageRank, number of pages indexed and number of backlinks. By having easy access… Read more »
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Posted on 28 September, 2012 in Security
How secure are your passwords?
In today’s technologically connected world we access so much sensitive information online including emails, social media and bank accounts. So why is it that so many people still have such awful password practice? In 2011, security company Splashdata compiled a list of the 25 most commonly used passwords. Using weak passwords can severely compromise the… Read more »
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Posted on 28 September, 2012 in Digital Marketing, Search Optimisation
Remember to update your website
Gone are the days of having a static website that you update or refresh only every couple of years. To truly engage with your customers or potential customers, and to remain current and relevant, you should be updating your website at least on a monthly basis. Not only is it important for usability, it is… Read more »
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Posted on 28 September, 2012 in Search Optimisation
Website efficiency with Google Analytics
Using Google Analytics to track page views and traffic is a great first step to measure user activity on your website. However to really understand how your clients are using your website, Google Analytics Goals are a must. Goals help you track specific actions that users have performed on your website, such as: Newsletter signups… Read more »
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Posted on 28 September, 2012 in Digital Marketing
Writing effective website content
The first thing to think about when writing content for a page on your website is to decide what the purpose of the page is and what actions you want the user to take when visiting the page (e.g. calling for more info, filling out a quote form, buying a product, signing up for your… Read more »
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Posted on 11 September, 2012 in Search Optimisation
Heard of SEO but not quite sure what it is?
11Sep
Many of you may have heard of the term Search Engine Optimisation (SEO), but do you truly understand what it actually is, and how it relates to your website and your business? Head over to our Search Engine Optimisation page for some more information about what we do and how we can help. For further… Read more »
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Posted on 11 September, 2012 in Digital Marketing
Do you own all of your website content?
You may or may not be aware of Google’s new image search feature introduced last year. The feature allows you to use an image as the starting point and find other versions of the image, or even similar images, and the websites they are found on. One unexpected use of the feature has been to… Read more »
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Posted on 20 March, 2012 in Social Media
Changes to Facebook business pages
Facebook loves keeping us on our toes! You may have heard about the changes to business pages. On March 30 2012 all pages will automatically get upgraded to the new Facebook Timeline, whether you like it or not! Major changes include: Cover photo Your tabs will change The layout of your page will change People… Read more »
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Posted on 14 December, 2011 in Digital Marketing
Get Scanning
Most people by now would have noticed a bar code that looks like this around the place: You might find it on a poster, a magazine, a cereal box or anywhere! A QR code is essentially a personalised barcode that provides the “reader” of the barcode with some information – it might be a link… Read more »
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Posted on 16 November, 2011 in Search Optimisation
Achieving Great Google Rankings – The Simple Way
Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy… Read more »
