Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy… Read more »
The Internet has quickly become a place where people share many parts of their lives, such as their photos and videos and their recommendations of music, movies, restaurants and businesses. There is a very handy (and free!) tool called Add This which you can easily add to your website to assist your website visitors in… Read more »
Far from being just a nifty way for friends to catch up, social media is redefining the way in which businesses work. Megan Winter from Motor Mouth Advertising shares her tips on harnessing the power of social media to get your business motoring. Through social media sites like LinkedIn, Twitter, Facebook and YouTube you can… Read more »
Do you know how many people are visiting your website each day? Do you know how they found your website? What keywords they searched for to find you? How long they stayed on your website? How many pages they viewed? If not, you are missing out on vital information that could help you to fine… Read more »
Your clients are saying great things about you, so why not use that to its full potential. So often we see people create a “Testimonials” page on their website, and just list all of the comments one after the other. This is OK, but there is an even better way… Why not use the testimonials… Read more »
Ever wonder what people actually do on your website? I don’t just mean what pages they go to and what links they click on. I’m talking about where their mouse moves, and how far they scroll down the page. There’s a great tool called Clicktale (www.clicktale.com) which does just this. It records each visit to… Read more »
What am i? I’m very small. I appear on many websites. I’m usually a logo or a symbol. I may or may not be on your website. What am I? I’m a Favicon! A Favicon is a small image that appears next to the URL and in the tabs on your browser. It allows for… Read more »
When deciding what keywords or phrases to use on your website or in an online ad campaign, it’s important to find out how often particular keywords are being searched for and how much competition there is for each keyword. Google actually has a tool which does just this, and best of all it’s free! You… Read more »
Have you ever received an email from a company claiming that your domain name is due to expire and have not been sure if it is legitimate? Or maybe you’ve received an email from a company claiming that one of your competitors is trying to register a similar domain name to yours? In some cases… Read more »
Business owners are the most easily distracted humans on the planet. We get excited about one marketing strategy and then jump to the next if it seems more interesting or exciting. Here’s a short list of questions you can use to get clear on your marketing activities and to be much more effective and ‘break… Read more »
