• Posted on 15 May, 2013 in Search Optimisation

    Finding New Customers with a PPC Campaign

    15May

    If you build it, they may not come Building a website is an exciting time for a business. You have a great opportunity to not only showcase your business to the world, but more importantly a new site can be a potential sales channel that works 24/7 for you. One of the most common misconceptions… Read more »

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  • Posted on 17 April, 2013 in Social Media

    Why you should care about Google Plus

    17Apr

    I know what you are thinking. Is this really another thing we need to be on? With so many different online marketing channels available to small business owners in 2013, it can be tough to make the right call on where to direct your time and energy when it comes to social media.

    The ecosystem for social media marketing can be pretty overwhelming, so we’ve compiled a short list of reasons why we think you should start to take notice of Google Plus and why it could be a great match for your business. We’re good like that.

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  • Posted on 1 February, 2013 in Social Media

    Cleaning up your Facebook profile

    Last week Facebook announced a new feature that will be available shortly, Graph Search. This new tool boasts a quick and effective way to search Facebook for all kinds of queries. For example you can search for: “Photos I like” …to display all of the photos you have liked on facebook. You are also able… Read more »

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  • Posted on 29 November, 2012 in Social Media

    Sharing is caring

    A very handy (and free!) widget you can add to your website is a Share button. You may already have a Facebook or Twitter button on your website that links to your own business profile. However a Share button invites your website visitors to share your website content on their own social networks. It is… Read more »

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  • Posted on 25 October, 2012 in Search Optimisation

    Understand Google’s formula to optimise ranking results

    Google is constantly tweaking their ranking formula for the purpose of giving the most accurate and relevant results when using the search engine. Whenever one of these updates occurs it could mean that your website’s rankings will be affected. It is a good idea to stay up to date with these changes to ensure your… Read more »

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  • Posted on 10 October, 2012 in Search Optimisation

    Keep an eye on your rankings….and get backlinks

    If you use Mozilla Firefox, Google Chrome or Opera as your web browser, you may be interested in the plugin/add-on “WebRank SEO Toolbar”. The toolbar collects and displays useful SEO data on every website you visit. The most useful data includes Google PageRank, number of pages indexed and number of backlinks. By having easy access… Read more »

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  • Posted on 28 September, 2012 in Security

    How secure are your passwords?

    In today’s technologically connected world we access so much sensitive information online including emails, social media and bank accounts. So why is it that so many people still have such awful password practice? In 2011, security company Splashdata compiled a list of the 25 most commonly used passwords. Using weak passwords can severely compromise the… Read more »

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  • Posted on 28 September, 2012 in Digital Marketing, Search Optimisation

    Remember to update your website

    Gone are the days of having a static website that you update or refresh only every couple of years. To truly engage with your customers or potential customers, and to remain current and relevant, you should be updating your website at least on a monthly basis. Not only is it important for usability, it is… Read more »

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  • Posted on 28 September, 2012 in Search Optimisation

    Website efficiency with Google Analytics

    Using Google Analytics to track page views and traffic is a great first step to measure user activity on your website. However to really understand how your clients are using your website, Google Analytics Goals are a must. Goals help you track specific actions that users have performed on your website, such as: Newsletter signups… Read more »

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  • Posted on 28 September, 2012 in Digital Marketing

    Writing effective website content

    The first thing to think about when writing content for a page on your website is to decide what the purpose of the page is and what actions you want the user to take when visiting the page (e.g. calling for more info, filling out a quote form, buying a product, signing up for your… Read more »

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