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A line drawing of a hand writing in a book. The line is white and sits on a green background with text that says 'Tone of voice guide'

Create a tone of voice guide that actually gets used

A line drawing of a hand writing in a book. The line is white and sits on a green background with text that says 'Tone of voice guide'
Your tone of voice is how your brand communicates its personality to the world. Next to your visual brand assets, your tone of voice is one of the most important tools you have to set yourself apart from your competitors and stand out in your industry.
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A hand holding a phone displaying Excite Media's GBP profile in front of a green background. Text says 'Google Business Profile'
  • in SEO

Google Business Profile: The underrated local SEO technique

A hand holding a phone displaying Excite Media's GBP profile in front of a green background. Text says 'Google Business Profile'
There’s one part of local search that doesn’t get nearly enough attention: your Google Business Profile (GBP). It’s easy to overlook because, well, it feels too simple. But that’s kind of the point, it is simple. And that’s what makes it so powerful. So let’s break down why it matters and how to actually make the most of it.
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