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There’s been a growing number of copyright infringement notices and cases. We think it’s AI-based — the tools are getting smarter and smarter, and, therefore, better at detecting the use of an image. It’s important to know that, legally, if you want to publish, reproduce, copy, or share the work of someone else, you need to gain the correct permissions or licences.
Writing an ad campaign, landing page or even a website homepage — whatever the platform, a compelling offer or reason to take action is a critical part of the equation. An offer that gets a prospect to enter their email address or just dig deeper into your website can be the difference between a campaign that flops or one that kicks goals.