After years of running SEO for Australian health practices, we have seen what works across different sectors and what simply doesn’t. Not every clinical offering responds to the same approach, and definitely not the same keyword strategy. A dermatology clinic and a psychology practice might…
Most health practices have seen firsthand that Google Ads performance tends to ebb and flow through the year, and we have too. Demand picks up, slows down, and competition adjusts their budgets, which all flow through to campaign costs. What’s not always obvious is how…
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