Every clinic is different. But many face the same challenges.

Having worked with hundreds of healthcare clinics, practices, and professionals, we’ve seen how diverse the healthcare sector is. From specialisations to treatment styles, and the experience your clinic offers, there’s plenty that makes you unique. But the challenges that come with business? Those are often the same. Inconsistent bookings and schedules, hard-to-measure and sustain business numbers, and demonstrating credibility online.
Our experience developing and executing digital strategies for healthcare businesses means we know what it takes to cut through and resonate with your ideal patients online. Through a consistent and thoughtful strategy, we develop a consistent sales funnel.

It’s all about taking you from burnout to booked out

Running a healthcare practice shouldn’t mean burning out just to break even. With the right digital marketing in place, you can attract a steady flow of ideal patients, so you’re not relying on a high volume of appointments just to keep the lights on. We help you build a sustainable pipeline of bookings, giving you the breathing room to focus on your patients, your team, and the long-term growth of your clinic.

You’ve built good word of mouth. Now is the time to back it up.

In healthcare, word of mouth is everything. But nowadays, even word of mouth needs to be backed up with proof. We help you develop strong websites and digital marketing strategies backed by social proof, like reviews, while making sure you align with the relevant guidelines for your health specialty.

All the right channels for a healthy healthcare marketing strategy

Search engine optimisation & content marketing

Help your practice rank for relevant searches and build trust through helpful, compliant content. Our healthcare SEO services are tailored to your industry and business.

Local SEO

Get found by patients searching near your clinic. With local SEO, we make your clinic easy to find and get to.

Google Ads

Fast-track your way to the top of the search engine results pages with a clever Google Ads campaign.

Meta Ads

Run strategic ad campaigns that deliver real patient enquiries. Our Meta Ads specialists have the right expertise to help you navigate tricky Meta healthcare guidelines.

Medical website design

Fast, professional websites designed for conversions — with patient trust and compliance built in.

Landing pages

High-converting landing pages for specific services, locations or campaigns. Designed to support your business goals.

Branding for healthcare providers

Build a memorable, professional brand that reflects your values. With an office full of specialists in healthcare marketing, we build brands that stand out in the market.

Digital PR

Get featured in the media and improve your brand and domain authority. We find newsworthy opportunities to get your healthcare brand into the media.

Who we help

From private practice, single practitioners to multi-clinic health businesses, we love helping healthcare businesses thrive.

✅ Medical specialists & general practitioners (GPs)

From local general practitioners to surgeons, paediatricians, and other specialists, we help you attract the right patients and grow sustainably.

✅ Allied health professionals

Physiotherapists, psychologists, dietitians, podiatrists, speech pathologists, and more — we understand how patients search for your services and how to position your practice online.

✅ Mental health providers & therapists

We support private practice counsellors, family therapists, behaviour support practitioners, and accredited mental health professionals with strategies that build trust and visibility.

✅ Dental, veterinary & imaging clinics

Whether it’s a dental practice, vet clinic, or medical imaging provider, we help you stand out in competitive local markets and stay front-of-mind with your community.

✅ Surgical clinics & diagnostic providers

We partner with specialists and surgical centres to deliver compliant, patient-friendly marketing that supports referral pathways, patient enquiries, and develops your profile.

Why Aussie healthcare providers choose us

Strategy-led, not tactic-first

We take the time to understand your services, your patients, and your goals. Then we build a plan around what will deliver results, not just what’s trending.

We know healthcare

From AHPRA and TGA compliance to the realities of patient decision-making, we understand the landscape you’re operating in — and we tailor your marketing accordingly.

Specific insights into your industry

Whether you’re a GP, psychologist, or surgeon, we know what patients are searching for, how to position your services in a way that builds trust and converts, and the little tips and tricks, like how to make sure they actually book the appointment.

Proven systems and industry insight

Our digital marketing approach is built on frameworks that have helped healthcare practices grow sustainably across SEO, Google Ads, and web design.

Transparent reporting and results

You’ll know exactly what’s happening with your marketing. We offer clear reports, regular check-ins, and a team that’s easy to reach.

Built for regulation-compliant marketing

Every campaign, every page, every ad is designed with healthcare regulations in mind — including AHPRA, privacy laws, and consent requirements. It’s marketing you can trust.

The specialists & account managers behind your digital presence

Our approach to marketing for healthcare professionals

1. Strategy first

We’ll get to know your practice, your services, your goals — and build a custom plan from there.

2. Integrated execution

We manage everything from SEO to paid ads and web design, keeping your marketing aligned.

3. Transparent results

We’ll show you exactly what’s working, with regular reports and real conversations.

We're an award-winning Brisbane digital marketing agency

A digital agency with proven experience in the healthcare sector

19

years in business

1,800+

websites launched

40+

local experts

$6M+

ad spend managed

5.0

5.0

4.9

Success stories from Australian healthcare businesses

Driving life-changing patient outcomes

Brisbane Bariatric Centre is helping people achieve life-changing weight loss outcomes through their specialised bariatric services. Following the launch of their new website, we rolled out a multichannel digital marketing strategy across SEO, Google Ads and Facebook Ads to increase visibility, attract prospective patients and connect with people earlier in their weight loss journey.

Within nine months of launching the new website and commencing SEO and Google Ads activity, website leads increased by 71%. Website traffic also saw strong growth, with a 17% year-on-year increase. The Facebook campaign generated 358 leads in less than six months, with 45% requesting a callback. Of those leads, eight progressed to consultations and seven went on to surgery. This highlights the importance of reaching prospective patients with the right information and support when they’re ready to take the next step.

Sophie and the team at Excite have been fantastic to work with. They keep us updated month to month on the work they’re doing, provide valuable recommendations, and are always looking for ways to improve our results. We really appreciate their communication, expertise and proactive approach. We would definitely recommend them!

Dani Mathewson

Brisbane Bariatric Centre

71%

increase in website leads

17%

year-on-year increase in website traffic

358

Facebook leads generated

More leads, less spend ☺️

Adapt and Learn is a paediatric care service supporting children with neurodivergence and disabilities across South East Queensland. The centre is state-of-the-art, with futuristic play equipment and leading professionals delivering modern, evidence-based care. Naturally, this made their marketing campaign a breeze for us. We took a USP-driven approach to their Meta Ads campaign, using strong photography and empathetic, benefits-driven copy to connect with parents and highlight the clinic’s key strengths. Combined with an on-platform lead form, this has resulted in 67 leads in a month at a cost per lead of $14.61.

Adapt and Learn

67

leads

$14.61

cost per lead

Onto a winner with Google Ads

We launched a new Google Ads strategy focusing on both branded terms and ads for specific legal services for Pascoe Law. Now, just two months in, we’ve achieved a 19% conversion rate. The numbers speak for themselves.

Pascoe Law logo

Pascoe Law

19.07%

conversion rate

41

leads

63

phone calls

Let’s create a strategy for your business

Ready to get more bookings for your practice or clinic? We’d love to help you get there. Get in touch with our team to chat through what we can do for you.

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5 stars

200+ 5-star reviews