When we first teamed up with Templeton Property, a local star in the Australian real estate and buyer’s agent market, they were keen to get results and had a keen interest in the power of SEO.
We were so excited to help them climb to the top of Google’s search results — but the unfortunate reality we already knew was that this wasn’t going to be a quick process.
The Australian real estate industry is a fiercely competitive sector. Competing with other real estate companies (and specifically buyer’s agents) who have similar marketing tactics to Templeton’s own makes getting – and keeping – the attention of potential clients a real challenge.
We often hear the statistic that, for SEO to work, you need to give it at least four to 12 months. But that’s an American estimate. In Australia, it’s more like 12 to 18 months.
Like many SEO clients, in the early days of their SEO campaign, Templeton had a few concerns. They felt like, despite our SEO work in the background, their website statistics and their rankings weren’t getting anywhere.
We reminded the team at Templeton of a mantra we’ve told so many of our clients: trust the process.
Templeton Property joined us in August of 2022, and now, 15 months later, we’re sharing some of their big SEO wins with you.
Spoiler alert: trusting the process paid off. But we’ll get to that.
Beginning the journey into optimising website content to boost SEO results can feel like entering an unfamiliar room with a blindfold on. It’s difficult to navigate if you don’t know anything about the topic, and unlike many other forms of marketing, it’s not about instant gratification.
To put it simply, getting results with SEO is more like jogging a marathon, not running a sprint.
To start off, the initial months of any business’ SEO journey often involve laying the groundwork. Optimising site structures, researching keywords, optimising content, building authoritative backlinks, and tweaking all these other parts of your company’s website are so important.
It’s all these little steps that get you onto Google’s radar and give your website the right foundations to start ranking.
Especially if you’re new to SEO, this process can feel kind of redundant. You’re investing in a campaign, but you can’t see any results. And we get it. When you’re investing hard-earned money, you want to see those gains — and fast.
Despite the slow start, this is where the Templeton Property story becomes pretty exciting.
The strategy behind the success 🧠
Local SEO Optimisation 📍
Recognising the significance of those hyper-local searches in both the real estate and buyer’s agent spaces, we prioritised local SEO efforts. By optimising for local keywords, creating Google Business Profile listings, and encouraging local reviews, we made sure Templeton Property stood out in their local community.
Content Strategy ✏️
High-quality, informative articles catering to potential home buyers and sellers were created for the website. We did this not only to benefit SEO, but to position Templeton as a leader in their industry. Not only does this showcase their industry expertise, but it also addresses the questions and concerns of their local target audience.
Technical SEO 🖥️
Technical SEO is foundational to any website’s success. Through site speed optimisation, mobile responsiveness, and other technical optimisations, we made sure Templeton Property’s website gives users the best experience possible.
Internal Linking 🔗
Internal linking is where we link from one page on your website to another page on your website. This encourages your visitors to explore multiple pages throughout the site. Not only does this enhance the experience users have on the website, but it also strengthens the overall structure of the website. It’s a great way to build authority on the website and this is exactly what we did for Templeton Property.
The turning point — finally, the results 🎉
A 12-month snapshot of the competition 📸
In August this year — 12 months after they started SEO — Templeton Property overtook their key competitors.
Organic keywords
In just a year, in those coveted #1 – #3 positions, Templeton went from 13 ranking keywords to 36 ranking keywords.
In the positions from #4 to #10 (first-page positions), Templeton went from 67 ranking keywords to 263 ranking keywords.
Organic traffic
Primary commercial keywords
There are two primary keywords we’ve been targeting along the way — ‘brisbane buyers agent’ and ‘buyers agent brisbane’.
Primary informational keywords
We’re not going to list allll of the informational keywords Templeton ranks for now but there are a few we want to acknowledge.
This is such a great example of the difference content can make in your SEO campaign. We can’t take all the credit here, though.
While we have written some of the content, the client has collaborated with us, using our content research to craft their own blog posts.
| Keyword | Starting Position | Current Position | Improvement |
|---|---|---|---|
| average house price brisbane | 80 | 1 | 79 |
| average house prices brisbane | 9 | 1 | 8 |
| brisbane median house prices | 6 | 1 | 5 |
| average house price brisbane suburbs | 5 | 1 | 4 |
| townhouse land ownership | 5 | 1 | 4 |
| average brisbane house price | 25 | 1 | 24 |
| average property price brisbane | 6 | 1 | 5 |
| brisbane average house price | 49 | 1 | 48 |
| median brisbane house price | 8 | 1 | 7 |
| brisbane median house price | 129 | 1 | 128 |
| average house prices in brisbane | 185 | 1 | 184 |
| brisbane suburbs affect by aircraft noise | 10 | 1 | 9 |
The business impact: Beyond the numbers 📈
As Templeton Property’s digital visibility surged, there were bigger and better benefits for their business.
More organic traffic meant more potential leads and enquiries. SEO isn’t just about numbers on a report — it’s about real-world business opportunities.
This new enhanced online presence established Templeton Property as an authority in the local Australian real estate and buyer’s agent market.
With increased online credibility and the sharing of real estate insights, sales and client relationship processes quickly become smoother.
It was a cyclical effect – good SEO led to increased visibility, which in turn led to greater business growth and even better online testimonials. They’ve nabbed more than 12 5-star Google Reviews in just the last three months.
