SEO Agency Sydney:
Send more traffic to your website with our award-winning SEO services
It’s a competitive marketplace out there. Put your business at the top of Google with our next-level SEO services.
- Boost your sales
- Beat your competition
🏆 Australian Web Awards: SEO Winner 2021
180+ 5-star reviews
Meet your customers on Google with a strong SEO strategy 🤝
Google is where your customers are. With more than 8.5 billion searches every day, it’s where people go to find the things they need, including businesses like yours.
If you’re not showing up, your competitors will.
Our SEO specialists help you get seen by the right people and bring in steady organic traffic that supports real business growth. We focus on helping your business stand out online and connect with the customers already searching for what you offer.
Search engine optimisation VS PPC. Who's the winner? 🥊
Pay Per Click (PPC) or paid ads are often stacked up against SEO. Which is better? Who’s the winner? Sure, they both nab your business leads – but which one should you choose?
Simply put, PPC services, like Facebook Ads or Google Ads, are about getting results fast. They can produce seriously impressive results in just days. But if PPC can do that, why do we bother with SEO?
Well, while SEO can take months to produce the same results, once it does, it’s smooth, cost-effective sailing for your business. Unlike Facebook or Google Ads, where you’re constantly adjusting creatives, headlines and budgets, SEO keeps working in the background, bringing in new leads without the ongoing effort.
And plus, if you click on an ad and land on a website with no trust signals, chances are you’ll leave pretty quickly. The best approach is to use SEO and PPC together – PPC drives quick traffic to your site, while SEO builds trust and credibility so that website traffic actually converts into customers.
SEO is a long-term service. So, it calls for some patience 🧘
Search engine optimisation services call for patience. It’s different to paid ads, in that rather than quick wins – you’re rewarded for consistency and commitment. Your SEO results are kind of like interest in your bank. These results compound and continue to benefit your future results – making it a clever investment for any business.
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Excite Media took home a Web Excellence Award.
To deliver effective SEO, we focus on four main categories
SEO shouldn’t be all smoke and mirrors. At Excite Media, we’re upfront about how we handle your SEO. Our approach focuses on four key pillars that make all the difference in search engine ranking and long-term SEO success — Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Let’s break it down 👇
Experience
People naturally trust content that comes from real-world experience. When your website shares genuine insights, stories or practical advice from firsthand knowledge, it connects more deeply with your audience. Google rewards content created by those who truly understand what they’re talking about.
Expertise
Expertise is all about showing you know your stuff. Your content should share clear, helpful information that shows your real understanding of what you do. When your website speaks with genuine knowledge, it builds trust and helps you stand out in the search engine results.
Authoritativeness
Authority builds when others recognise and talk about your business. When trusted websites link to you, it tells Google that your content is worth showing in organic search. The more genuine backlinks and mentions you earn, the stronger your reputation and online presence become.
Trustworthiness
Trust sits at the heart of every great website. Both visitors and Google want to know your business is genuine and dependable. That means keeping your site secure, sharing clear contact details and being open and honest in your content. When people trust your website, good search results naturally follow.
180+ 5-star reviews
We’ll take you to the top. Here’s how 👆
A solid SEO strategy for a Sydney business like yours calls for a well-rounded approach. At Excite Media, that’s exactly how we tackle it. Here’s what we do:
Discovery & Audit
To produce high-impact results for your business, we’ll need to get to know it first. We’ll jump head-first into your industry and business, getting to know who your customers are, what they’re looking for, and how we can best meet their needs.
Local Business Optimisation
If you’re a service-based business, your local SEO results are so important. When it comes to local search, we’re experts. Through the optimisation of your website and your Google Business Profile, we’ll make sure your business shows up in local search packs.
Keyword Research and Inclusion
When your customer searches for your services, they’re typing keywords into a search engine. We find out exactly what those keywords are, then shape your website and content to climb the Google rankings for them. It’s how we make sure your business is the answer to their query.
Technical SEO Audit & Maintenance
With a team of remote Sydney SEO specialists and web developers on hand, we’ll make sure your website is technically healthy. This includes your site speed, XML sitemap, and robots.txt configurations – all the back-end things that Google really cares about.
Content Development
To get those keywords on your website in a logical way and to meet your customers’ needs, content is essential. Our in-house copywriters and content marketers will create quality content that ticks all of the boxes in terms of optimisation, readability and usefulness.
Link Building & Digital PR
Every backlink helps show Google that your business can be trusted. We create great content, list your business in the right places and use digital PR to get people talking about your brand. It’s a simple, natural way to build authority and climb higher in the search results.
Reputation Management
Google Reviews on your Google Business Profile are so powerful. These are amazing for showing your potential customers just how amazing your business is, but they also benefit you when it comes to your local SEO and showing up in those local listings.
Tracking & Reporting
Of course, the results matter, too. We’re transparent with you and will send you a full report each month, letting you know exactly what we’ve been working on and what the results are. Your SEO specialist will walk you through it all.
Ready to show up on Google? Let’s chat!
180+ 5-star reviews
We’ve delivered great results across all kinds of industries 📈
From local tradies and medical clinics to ecommerce stores and professional services, our SEO team has helped Sydney businesses climb the search results and attract more customers. Here are just a few of the industries we work with.
Healthcare & private practice
Industrial
Home services
Education & courses
Real estate
Professional services
Don’t see your industry?
We wouldn't be an award-winning SEO company without great content marketing
In the section just above this one, we spoke about the four pillars of SEO we work with to get you results. All of these have one thing in common: they rely on great content.
Content is what brings your SEO strategy to life. Through SEO blogs, helpful articles and in-depth guides, we can show Google that your business knows its stuff, has real experience and can be trusted.
SEO content takes time, research, and skill. It’s what our content writers are here for. Our Sydney SEO specialists work closely with our content team to produce next-level content for your website. It’s how we build loyal fans and soon-to-be customers for your business.
Meet your Sydney SEO experts
Meet the team producing seriously great results for our Sydney clients. We’re the team putting yours on top.
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Laura English
Head of SEO & CopywritingLaura heads up our SEO and copy teams, supporting our specialists to deliver amazing work for our clients. She loves writing creative content, developing strategic SEO and PR campaigns, and helping our clients get more business online.
- Outside of the Excite building, Laura can usually be found at a concert, shooting hoops or smashing smash burgers and milkshakes.
- She moonlights as a music journalist and spends too much time bingeing music poddies.
- Laura has a Bachelor of Journalism with a Creative Writing minor from QUT and is Hubspot-certified in Inbound Marketing.
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Carmen Gabrielle
SEO SpecialistCarmen, originally from Indonesia, recently graduated from UQ and began her SEO journey at Excite Media as an intern before completing her degree. She found her way into digital marketing completely by accident—signing up for a random HubSpot course one night, and now she’s all about SEO!
- Outside of work, Carmen has two distinct moods: she either loves being out in nature, hiking, and enjoying beach days, or she’s all in for cozy nights at home, cooking up a nice dinner (probably Mexican, since she’s a massive fan—so much that she named her dog Nacho) and bingeing her favourite series.
- Sad songs are her jam, always on repeat because, as she puts it, “they just hit different.”
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Ed Watson
SEO SpecialistEd’s dream job was to be a sports journalist, which he kind of achieved straight out of uni by landing a handful of shifts at Sky Sports in the UK. However, his professional background is mostly in sports social media. Despite an awesome career getting paid to watch sport, Ed caught the travel bug and left the UK, eventually making it to Australia and settling in Brisbane. He now values his weekends too much to ever want to “work” them in the name of football again!
Ed switched Facebook for Google during the pandemic, developing his love for SEO while starting his own website.
- Ed grew up in Worcestershire – yes, like the sauce!
- Ed loves cycling – he once cycled from Brisbane to Melbourne with 3 English mates who underestimated the size of Australia! All in the name of charity.
- Ed once went to 6 countries in the same day!
- Continuing the Excite Media darts theme, Ed has interviewed 4 world champion darts players.
*Those countries were the Netherlands, Belgium, Luxembourg, France, Germany, and Switzerland for those playing at home.
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Alan Dang
SEO SpecialistIn the final semester of his Bachelor of Business (Marketing) degree, Alan joined Excite Media’s SEO internship program, showcasing his commitment to continuous learning and hands-on experience. He now works with both the SEO and Web Projects teams, leveraging his sharp analytical skills and meticulous attention to detail to guide clients towards their SEO and website objectives.
Having studied multiple languages throughout his education, Alan aspires to become a polyglot (currently speaks Vietnamese and French). His life-changing and immersive semester abroad in Paris ignited his passion for living and working all around the world.
- Alan’s next language of choice is Spanish.
- Alan’s all-time favourite drink is a jug of red sangria.
- Outside of work, Alan enjoys unwinding at the beach and dining out with mates at somewhere they probably saw on TikTok.
Want to get to know our whole digital marketing team?
🏆 Australian Web Awards: SEO Winner 2021
Choose a Sydney SEO agency with the right experience
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
5.0
5.0
4.9
REAL REVIEWS FROM OUR CLIENTS
We have had a lot of leads from their work, and wouldn't hesitate to recommend them to other businesses.
I would certainly recommend them for your digital marketing and website development and maintenance.
Wouldn’t hesitate in recommending them to any other businesses seeking help with design of Websites and SEO management.
Excite Media is an impressive company who has consistently delivered excellent service and great results.
Would highly recommend. Thanks to all the team for your hard work.
180+ 5-star reviews
Want even more proof? Read through a full page of handwritten client testimonials!
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
Have a question about search engine optimisation?
How much will SEO cost me?
The amount your SEO campaign costs will depend on a bunch of factors. What kind of industry are you in? How competitive is it? How is your website performing on search engines now? Do you just want to rank in one location? Do you need to rank on a national level? Or a local level?
SEO comes down to a number of factors, and we couldn’t give you a price without a proper understanding of your business, industry, and goals.
If you are after a price, there’s no risk in booking a consultation with someone from our sales team.
How long does SEO take?
It’s important to note that SEO is about the long game. If you’re looking for quick wins, this isn’t for you.
Generally, it’ll be three to six months before we start seeing real, impactful results. Algorithm updates and your competitors’ efforts and frequency of website updates will all impact how soon you see results.
Our SEO team goes above and beyond to find quick wins in those early months of your campaign.
Why is SEO important?
SEO is how you can put your business in front of the right audience and be served up as a solution to their problems.
It’s one of the best ways to send a steady stream of traffic to your website and get more visibility and hype around your business.
The biggest reason SEO is important, though, is because the longer you invest for and work towards better results, the more cost-effective each enquiry you receive becomes.
Why should I choose Excite Media to manage my SEO?
An easy one to answer!
- We’re an award-winning SEO agency. We won a prize for SEO effectiveness in the Australian Web Awards.
- We’re a long-standing Sydney SEO agency. We were established in 2006 and have helped thousands of clients since.
- We keep a local team all across Australia, serving businesses in Sydney and all across the country.
- Our team is committed to results. Our 5-star rating comes from our ability to deliver on what we promise.
Contact us today and let’s see if we’re a good fit.
Does a Sydney SEO strategy differ from other cities?
Every city has its own search trends, customer habits and local competition, so a Sydney SEO campaign needs to reflect that.
Search queries in Sydney often have more local intent and higher competition compared to smaller regions.
We focus on what Sydney customers are searching for and how they behave online, so your business can show up in front of the right people at the right time.
Is eCommerce SEO the same as regular SEO?
While both share the same core elements, eCommerce SEO focuses on what matters most for online stores such as driving traffic that actually leads to online sales. It’s about helping shoppers find your products quickly, creating a clear site structure and showing up in search results when people are ready to buy.
Our team fine-tunes every detail, from category and product pages to site speed and user experience. With a tailored SEO strategy, your store can attract more of the right visitors, increase organic traffic and turn more clicks into paying customers.
Still have questions?
Get a free SEO health check for your website
How does your website stack up against the rest? An SEO health check can help you find the low-hanging fruit to boost your rankings.
180+ 5-star reviews