Email marketing is one of the most cost effective methods of marketing your business, so it is surprising to hear that most businesses don’t actually do it! Usually this is because business owners simply don’t have the time, or don’t have the tools for easily creating & sending bulk emails.
Why is it Important to Send Regular E-Newsletters?
It positions your business as the experts in your field
It keeps your business at the top of your subscribers’ minds. This means the next time they need a product or service that you offer, your business will be the first one they think of
It allows you to educate your subscribers about your industry and how your products or services can help them
How Can We Help?
There are two options for how we can help you with your email marketing:
Option 1 – Tools to Do It Yourself
Email marketing is certainly something you can do yourself if you have the right tools and have enough time to consistently set aside each month. There are a few different email marketing tools available, and we can usually recommend a tool that will suit any budget. Generally speaking, the email marketing tools we recommend will do the following for you:
Manage your database of contacts
Allow you to easily create template-based e-newsletters and send to your database of contacts
Allow contacts to subscribe to your e-newsletters via your website
Allow you to view statistics on how many people have read the e-newsletter and how many times each link has been clicked
Allow contacts to unsubscribe (to ensure you comply with SPAM laws)
Please contact us to discuss which tool would be right for your business.
Option 2 – Let Us Do The Hard Work!
With this option we will manage the whole process for you to ensure that your e-newsletter is compiled and sent out to your subscribers each and every month. This is a great option if you are busy doing what you do best and don’t think you can commit the time to do your own e-newsletter every month. There are a few different packages available, so please contact us to find out how we can help you.