A digital PR agency that builds authority, not just links
We do digital PR that earns attention, not just backlinks. We create stories worth sharing and strategies that put your brand in front of the right people.
What exactly is digital PR and why should you care?
Digital PR is a strategic approach to building your brand’s reputation online through earned media coverage, high-quality backlinks, and visibility in the places your target audience frequents.
Unlike traditional PR, which often targets print and broadcast media, digital PR is laser-focused on earning authoritative online mentions from news publications, industry blogs, podcasts, and other digital platforms. And unlike outdated link building tactics that game the system, digital PR creates real relationships, real stories, and real results.
Why does it matter? Because backlinks from credible, editorial sites are one of the most powerful ranking signals for SEO. But only if you earn them fair and square.
Backlinks that actually matter
Google doesn’t just care about how many backlinks you have — it cares where they come from, how they were earned, and whether they carry real trust and authority. That’s where digital PR comes in.
By crafting compelling, newsworthy stories that speak to journalists and audiences alike, we earn links from:
- Major news sites and local publications
- Industry-leading blogs
- Educational institutions
- High-authority niche websites
- Improve your domain authority
- Drive organic traffic
- Boost keyword rankings
- Build brand credibility
Backlinks only matter if you earn them. We make sure you do.
What you get with our digital PR service
Our campaigns are tailored to your brand, your industry, and your goals. Here’s what’s included:
📐 Ideation & story crafting
We find the stories within your business and shape them into headlines journalists want to cover. From data-led campaigns to expert commentary, we help your voice break through.
🌐 Content & asset creation
We handle all the heavy lifting: writing press releases, building data visualisations, and creating engaging content to support your campaign.
📰 Targeted media outreach
We pitch your story to journalists, editors, bloggers, and podcasters who are relevant to your niche. Every pitch is personalised and sent to real people.
🔍 Coverage tracking & link monitoring
We track all media placements, earned backlinks, referral traffic, and brand mentions — giving you clear reports on real outcomes.
⚖️ We make it work with SEO
Digital PR doesn’t live in a silo. Our PR strategies are aligned with your keyword goals, on-page SEO, and technical strategy.
Our digital PR process
Digital PR works best when it’s built on strategy, consistency, and creativity. Here’s how our process works.
Discovery & goal setting
We start by understanding your business, your audience, and your existing SEO/general media profile. What do you want to be known for? Who do you want links from?
Creative brainstorm
Our team researches trends, competitors, and media gaps to generate compelling angles and hooks. These are backed by data, audience insight, and creativity.
Campaign & content creation
We write the press release, build any supporting content (like stats pages, infographics or guides), and prepare customised pitches to send to journalists.
Media outreach & link building
We contact a carefully curated list of journalists and media contacts and pitch your story with a personal touch and expert timing.
Reporting & refinement
We track all earned links, coverage, and SEO impact. Monthly or campaign-based reporting keeps you in the loop and shows ROI.
Real results from real digital PR campaigns.
We get you real results through tailored digital PR campaigns. Our digital PR campaigns have earned:
- Links from websites like Domain, Australian Business Journal, Explore Travel, and more.
- Features in high-authority industry publications
- Inclusion in expert roundups and thought-leadership posts
- Significant increases in organic traffic and keyword positions
And every link we earn is backed by a story that builds your brand authority, too.
Is digital PR right for you?
Digital PR isn’t just for big brands or eCommerce giants. Small and medium-sized businesses can have huge success with the right digital PR strategy.
It’s for any business that:
- Wants to build authority online
- Needs a bit of a boost in SEO performance
- Has interesting insights, data, or expertise worth sharing
Why work with Excite Media? 🤔
We don’t treat PR as a box-ticking exercise. We approach every campaign with a strategy-first approach, creating campaigns that appeal to journalists and media professionals.
We’ll help you get it right.
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We focus on outcomes, not vanity metrics
Some agencies celebrate mentions without measuring impact. We focus on real outcomes: relevant coverage, earned citations, improved authority, and better SEO performance. We know that mentions matter, but we’re focused on the overall impact. -
Dedicated account management
Your campaign won’t get lost in a sea of clients. Our digital PR specialists team up with your dedicated account manager so you always have a key point of contact who’ll check in with you along the way. -
Deep SEO & storytelling expertise
With over 15 years in digital marketing, we know how to combine storytelling with SEO strategy. Our campaigns are crafted to attract both journalists and search engines — so we build your brand visibility and backlink authority. -
No lock-in contracts
We back ourselves to deliver. That’s why we don’t do lock-in contracts. We do ask you to try and commit to at least three months — so we have the time required to creative and launch your campaign, but you’re free to go at any time. It means we work hard to earn your trust — and your continued business.
With nearly two decades of experience, a proven SEO track record, and a collaborative approach, we build campaigns that not only get clicks but keep delivering results long after they launch.
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
5.0
5.0
4.9
Have a question about our digital PR services?
Traditional PR focuses on print, TV and radio. Digital PR focuses on earning online coverage and backlinks that boost SEO and visibility in search engines.
Digital PR is an organic approach to gaining backlinks, so we can’t guarantee them. We can guarantee proactive outreach and campaign delivery — but not specific backlinks.
Typically six to eight weeks from campaign kickoff to initial coverage, though SEO impact may take longer depending on your existing authority.
Yes. We’ve worked with everything from law firms to trades, health clinics and finance startups. The more unique your insight, the more pitch-worthy your story.
We offer digital PR as an ongoing service that offers you a number of campaigns each year. To learn more about how the service works, you can book a chat with our team.
Still have questions?
Take a look at our digital PR articles 📌
Keen to get started with digital PR? Let's chat 👋
Let’s craft a campaign that earns your brand the attention it deserves. No shortcuts. Just smart strategy, great storytelling, and powerful SEO results.
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