Things have been looking a little different in the healthcare industry over the past few years. These days, many practitioners are branching out and opening their own practices. It is great to see the industry growing, but it also means there is a lot more competition for attention.
This is usually the point where ad spend blows out and results dry up, but we were determined to make sure this wasn’t the case. With consistent check-ins and small, impactful changes, things have not only stayed on track but improved along the way.
The result is exactly what we love to see. Conversions are still rolling in, and even with more voices in the market, the right people are finding their way through and getting in touch.
Making the budget stretch further 💰
As the months went on, it became pretty clear that competitors were swooping in and snapping up more digital real estate. Search results were starting to look a little crowded, so we suggested upping the daily budget to make sure our client stayed right in the mix.
So, in October 2024, the budget jumped from $100 to $150 a day.
Now, throwing more money at ads does not always guarantee better results, but with some careful optimisations and monitoring, this one really paid off.
The extra spend turned straight into more leads without blowing out the costs. Cost per conversion stayed nice and steady between $30 and $38 per lead across the full 18 months, and the amount of people taking action increased.
In other words, Russell Medical held their spot at the top, picked up more enquiries, and made every dollar count while their competitors fought for space.
Year-on-year comparison 🔄
Apr–Jun 2024
Budget $100/day
233
Conversions
$32.56
Cost per conversion
9.23%
Conversion rate
Apr–Jun 2025
Budget $150/day
280
Conversions
$37.52
Cost per conversion
9.86%
Conversion rate
So even with more competition and a bigger budget, conversion rates actually nudged up and volume climbed higher. Cost per conversion shifted a little, which is expected with more spend in a busier market, but nothing extreme.
In fact, the extra budget put the client in front of more of the right people and kept leads flowing at a steady pace.
It is the kind of year-on-year growth that shows consistency really does pay off.
Staying ahead of industry trends is our bread and butter 🍞
The healthcare space might be getting noisier, but Russell Medical has shown that with the right approach, you don’t need to be the loudest voice in the room to be noticed. Their ads are performing, enquiries are coming through, and they can focus on what matters most, looking after their patients.
That is why we love what we do. When our clients feel assured that their marketing is under control, we know we are doing our job right.
Want the same peace of mind with your marketing?
Looking to turn more visitors into enquiries? We’ll help you build clearer pathways, stronger messaging, and a smoother user experience that drives conversion.
Need a hand with your marketing We’d love to chat 👋
