The Kick

Experience opens doors and yet if you aren’t telling your story how can customers respond? Your business may need to accept it could do a better job of promoting the years of solution solving that you have achieved in your industry. Many sources quote the statistics that 81% of Americans believe they have a book in them. Sadly most of us have doused cold water on that dream feeling it is unachievable. So how do you write a Business Book?

Head Book Coach at Change Empire Books, Cathryn Mora has guided many budding authors through the process that draws out that unique story or message to create a book. In the space of business, a book can give credibility to you, your brand and your team. It has a depth of proof that “you know what you’re doing”. By publishing your thinking and methodology in your area of expertise there is a confidence you are passing on to potential clients that is infectious.

If you have a personal brand or a business that needs sales or partner doors to open when you knock, then creating a book may be the key that that opens new business opportunities.