Welcome to Part I of the Excite Media’s brand journey series. Let’s dive in 🤿
Table of Contents
ToggleCome along on our adventure as we explore the what, how, why and what behind Excite Media
Ever wondered what keeps Excite Media moving forward? Almost two years ago, Scott Maynard and I joined forces to dream up a fresh vision for 2020. We called it our “20/20 vision” (and yes, we’re aware that joke has seen better days) 🤦♂️
Now, a decade in, we’re setting our sights on making Excite Media bigger and better than ever. Here’s to the next chapter — we’re only getting warmed up 🔥
The TL;DR (too long, didn't read) 👇
- Excite Media’s brand journey begins with a fresh vision created by Scott Maynard and the team to make the company even bigger and better.
- The vision came to life in a lightbulb moment, quickly turning into a solid plan that would guide the company’s future.
- After hitting some big goals, we realised we needed a deeper purpose behind our mission to keep the momentum going.
- Now, we’re on a journey to discover what Excite Media really stands for and what drives us as a team.
The Epiphany 💡
The vision for Excite came to me in a moment of clarity. I had an epiphany while daydreaming about the future and suddenly pictured what Excite Media could look like in five years. I quickly grabbed my computer and started jotting down all those ideas before they disappeared—like a shooting star on a clear night 🌠
It took me just ten minutes to put together the vision that would guide the business, the Excite team, and our clients for the next five years. I sent the draft to Scott, who simply replied with a quick ‘Yep.’ And just like that, our 20/20 vision was born. 👶
“Once you’ve inked something into existence you’ve made a commitment – there was no turning back.”
I’ve always been a bit of a dreamer, motivated by a desire to make a significant impact and change the world in some way. And no, I’m not talking about becoming a superhero, though that would be pretty cool… 🦸♂️
I’ve felt an urge to push boundaries, make bold statements, and skip the small talk to dive straight into the nitty-gritty of it all.
You see, I knew where I wanted to take Excite, but putting pen to paper really makes a powerful statement. It sets the wheels in motion. Once you’ve inked something into existence, you’ve made a commitment—no turning back now. ✍️
Picks of the Litter 🏅
Our vision became a detailed roadmap for where we want to take ourselves and the business. The images below highlight what came from that vision and what keeps Excite moving forward. ➡️
The Challenge ⚡
After sharing the vision with the Excite team, we kicked off our campaign and got to work on our goals. Before we knew it, we were gaining some serious momentum. We put in a lot of work and hit more of our targets than we expected, much like finding a shortcut in a video game. 🎮
This was when I realised we had no idea why we were chasing these goals. Sure, these goals grew the business and strengthened our team, but there was no rhyme or reason to it all. We had a final destination picked out but no truly compelling reason for us to get there — kind of like setting off on a road trip with no fuel or snacks 🚗🍿
At this point, I sat down with Scott to figure out how to articulate the purpose of our 20/20 vision and tackle the big question: why does Excite Media exist?
Spoiler alert: we couldn’t just say “to make pretty websites” and call it a day. 💻
The Final Frontier 🏆
I realised that without a purpose, our vision was a bit short-sighted—kind of like trying to read the fine print without your glasses. This got us thinking about the basics and what truly drives us and our team at Excite. In the coming weeks and months, Scott and I will be working with our team to explore what the Excite brand means for us, our team, and our clients. We’re on a quest to uncover the what, how, why, and so-what of Excite Media. 💚
This is where our journey truly kicks off, and we’d love for you to join us on this wild ride. After all, adventures are better when you have company—especially if that company brings snacks. 🍫
You can join us through our blog or keep in touch and up-to-date with us on all the usual social channels. 🌍