How creativity helped us to get the edge.

Jason Howman
How creativity helped us to get the edge.
Time to read: 4 minutes

Just last week, a client openly mentioned he chose to work with Excite Media after checking out new team page.

In his words, “This page showed me how much care, attention, and personality you put into your work.”

We’re a pretty cool bunch here at Excite Media, and we wanted to show off our quirky hobbies to add a personal touch for our clients. That’s why we revamped the team page to showcase the hidden talents lurking behind the screens. After all, it’s always nice to put a face to the name after all those phone calls!

The Process 🧠

When it came time for us to revamp our website in 2015, we thought, “Why not go big or go home?” So, we had a blast creating profile photos that truly reflected our teams unique personalities while keeping things professional yet friendly.  

View the ‘Meet the Team’ page

Our creative media crew worked their magic to capture the essence of each team member, showcasing both the professional and the fun, quirky sides of everyone. Rumour has it that if you look closely you just might spot some of the team’s furry friends! 🐶

We’ve since then sprinkled these photos across our team page, our Welcome Packs and even our printed materials for the Website Launch! It’s all about giving clients a glimpse of who we are, both in the office and out. 

team-photos

The Equipment 📷

  • Green screen
  • Canon 5D mkii
  • Canon 50mm, Canon 24-105mm lenses
  • Lights
  • Adobe After Effects
  • Ikea floorboards x 4
  • Various props

nick

The Green Screen 💚

Shooting against a green screen — or, in our case, a green wall — let us easily separate the person from the background using the classic magic of chroma keying. You might be surprised to learn that our team is practicing a bit of movie magic right in the office 🎥

By treating a particular colour as a key, we then used Adobe After Effects to treat everything green as transparent, allowing us to put in a new background. Voila!

The ‘Table’ 🪑

Our lunchroom is lacking a seriously stylish table, so, we got a little creative and picked up a set of wooden laminated boards from IKEA that are actually meant for flooring…

This gave us a fun “fake table” for our subjects to lean on, and since the edges were out of the shot, the result was surprisingly convincing! Who would have thought a little creativity could look this good? 🎨

The Lighting 💡

We mixed natural window light with our professional studio lighting for that perfect blend — it’s not quite golden hour, but we think we nailed it. ☀️

Our media magicians Nick and Karl giving Christoper Nolan a run for his money 🎬

Editing the Photos ✂️

After the shoot, the fun really began as we brought the raw photos to life in Adobe After Effects. We channeled our inner Bob Ross with the colour grading and editing—seriously, someone remind me why these masterpieces aren’t in the Louvre yet?

We chose a brick wall as the background, which not only complements our website but also adds that perfect urban vibe we were going for. 😎

Here’s the before and after… ✨

Careful colour balancing and editing makes all the difference to the final result.

The Result 🏆

The end results look pretty cool, if I do say so myself. With a little planning and teamwork, we organised, shot, and edited the new photos, giving our “Meet the Team” page a fun and creative edge.

We’re super excited to let you in on the personalities behind the screens at Excite Media—trust us, it’s way more enjoyable to know who you’re chatting with while we whip up some digital marketing magic ✨

team-profile

We’re really happy with how everything turned out, and our clients love talking about it! Adding new members to this page is always a blast, so stay tuned for more hidden talents popping up at Excite Media!

Take a look at the finished ‘Meet the Team’ page here.

Karl Paustian
AUTHOR

Karl Paustian

Head of Team Success | Client Experience

Karl Paustian is our Head of Team Success | Client Experience at Excite Media. His role consists of making sure that our clients are getting results, have everything they need, and are getting amazing value from their relationship with Excite Media. Karl also ensures Excite Media’s own team members are thriving within their roles and are always working towards the next steps in their professional growth. Karl has nine years of experience in digital marketing, with a further decade of experience in the wider creative industries.

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