There comes a point in every growing business where the question surfaces: Should we be putting more money into marketing? It’s rarely an easy conversation. Leadership sees rising costs and pressure on margins. Marketing sees opportunity. The tension exists because marketing spend feels like a…
Let’s be honest for a second. (I know, bit of a bold way to start a blog post). In my time as Creative Director, I’ve sat in hundreds, if not thousands of strategy meetings. There is often a silent expectation hanging in the air. It’s…
Most health practices have seen firsthand that Google Ads performance tends to ebb and flow through the year, and we have too. Demand picks up, slows down, and competition adjusts their budgets, which all flow through to campaign costs. What’s not always obvious is how…
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