For a long time, Meta Ads have seemed a little bit smoke-and-mirrors-esque. Like there’s a metaphorical red velvet curtain between business owners and specialists, with some serious trickery and maybe even a bit of magic going on backstage. For the unacquainted, it has often felt…
Pretty much every time digital PR comes up with a new client, we hear some version of: “That sounds great, but we’re a trucking company/mental health practice/concrete supplier. Who on earth is going to write about us?” And look, we get it. Digital PR has…
Here’s something for you. A potential new patient has spent the last fortnight putting off booking a GP appointment they need. They’ve finally worked up the energy to do it, opened a browser, and started clicking through clinic websites in their suburb. They land on…
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