If you’re posting organically on social media, half the job is deciding what to post. The other half, the part that’s easy to overlook, is how you show up and engage with the community once that post is live. That’s community management, and it should…
Every business getting into social media eventually asks the same question: is social media driving sales? And look, it’s a fair question. But it’s also the wrong one, or at least it’s asked in the wrong order. Social media is, overwhelmingly, a top-of-funnel (TOF) activity….
Open a Google Ads account, and you’re handed loads of decisions before you’ve even launched a campaign. Campaign type, bidding strategy, budget split, match types, structure, conversion actions, the list keeps going. Now, when you’re DIYing your Google Ads, you generally don’t actually choose most…
You’ve prepared the creatives. Written the copy. Launched the campaign. The clicks are coming in, so now what? How do you actually tell if your Meta ads are working? One of the biggest misconceptions about Meta advertising is that once the campaign is live, the…
The state of marketing is changing almost daily. We’re flip-flopping between gritty, authentic content and highly-developed, polished content almost week to week. Trends are moving faster than ever. And the marketing channels we use, especially digitally, are changing quicker than ever before. There has been…
If you’ve spent any time around marketers, you’ve probably heard the term brand authority thrown around like it’s something obvious. Build your authority. Establish yourself as an authority in your space. Become the authority in your industry. But what does brand authority actually mean? And…
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