You’ve probably heard that content is king in marketing. You need good, quality, relevant content that ranks well in search engines, in order to be found when people search for what you offer on Google.
The rise of ChatGPT and other LLMs (large language models) came with a bunch of chatter about what these new developments would mean for search engines.
Industry pros were speculating that people would begin searching for information…
Many businesses who are new to Digital Marketing, PPC (Pay Per Click advertising) or SEO (Search Engine Optimisation) ask the question, “Just how important is ongoing management and optimisation of my ads and SEO keywords?”