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When potential customers land on your website, they’re ticking off a checklist as they go… They want to know why you’re the best, that you’re trustworthy, and that you’re someone they’ll like dealing with. It’s your website that needs to tick these boxes by answering your visitors’ questions and reasoning with their objections as they navigate through your website. That’s where your website basics come in.

Plugins are an amazing way to extend your website’s capabilities, introduce new functionality or features, and create a flexible backend that suits your business’ needs. That said, not all plugins are created equal. There are some things you should know about finding plugins, managing them, and monitoring their impact on your website.