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Do backlinks still matter? Only if you earn them.

Digital marketers absolutely love to make a bold claim, like, “link building is dead.” We’re not going to go that far, but we do want to take you through our recent decision to stop link building for our SEO clients — in the traditional sense, at least.
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Don’t be suspicious: How to write SEO copy naturally

By now, everyone has heard of the phrase “keyword stuffing” and if you haven’t, you’ve definitely experienced it. We’ve moved past those days now. So, in 2025, what does good SEO copy look like? Well, for starters, it’s natural and it’s easy to read.
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