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Check your images and fonts for copyright issues — you could save yourself thousands. 

There’s been a growing number of copyright infringement notices and cases. We think it’s AI-based — the tools are getting smarter and smarter, and, therefore, better at detecting the use of an image. It’s important to know that, legally, if you want to publish, reproduce, copy, or share the work of someone else, you need to gain the correct permissions or licences.
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What is branding and why is it important?

Branding is much, much more than a logo and a tagline. It’s how your audience connects, identifies, and engages with you. We’re taking a look at what creates a brand, why it matters, and how you can create a successful brand.
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Which ads are better: Google or Facebook?

Something that we get asked a lot by clients of Excite Media is which is better in the battle of the paid ads — Google or Facebook? While I’d love to be able to give you instant answers, it’s not quite that simple. The answer is: it depends.
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