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If you own, manage or market a business with a website and are tracking your website metrics, you may have heard that Google released its ‘new’ analytics version GA4 a couple of years ago. But what you may not know is that within the next 12 months, the ‘current’ version of Google Analytics — Universal Analytics (UA) — will stop tracking data completely from 1 July 2023.
At Excite Media, we want all of our clients to stay with us for the long haul to continue growing their businesses. But every business owner has their own goal for their business to create their ideal work environment and lifestyle. There’s a sweet spot in business, and there’s a lot of value in knowing where yours is.