The SEO industry has spent the better part of twenty years obsessing over backlinks. Entire businesses have been built around acquiring them, countless emails have been sent begging for them, and more than a few questionable tactics have emerged in pursuit of them. For a…
If you’ve spent any time around marketers, you’ve probably heard the term brand authority thrown around like it’s something obvious. Build your authority. Establish yourself as an authority in your space. Become the authority in your industry. But what does brand authority actually mean? And…
Confession time: I love a Facebook group. My local community page, my mum’s group and my favourite buy-and-sell fashion group are all part of my daily scroll. I don’t use Facebook to see what my high school friends are doing anymore, I’m there for groups….
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