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Every business getting into social media eventually asks the same question: is social media driving sales? And look, it’s a fair question. But it’s also the wrong one, or at least it’s asked in the wrong order. Social media is, overwhelmingly, a top-of-funnel (TOF) activity….

Chances are, if you’ve scrolled through Instagram within the past 30 minutes, you also would have tapped through most businesses’ untapped superpower. That’s right – Instagram stories. The bite-sized pieces of everyone’s days that you’re able to engage with, view, and respond to, all without…

Integrating your culture into your social media platforms has shifted from just a “fun, silly thing to do” to a necessity….