Blog

There’s one part of local search that doesn’t get nearly enough attention: your Google Business Profile (GBP). It’s easy to overlook because, well, it feels too simple. But that’s kind of the point, it is simple. And that’s what makes it so powerful. So let’s break down why it matters and how to actually make the most of it.

Digital marketers absolutely love to make a bold claim, like, “link building is dead.” We’re not going to go that far, but we do want to take you through our recent decision to stop link building for our SEO clients — in the traditional sense, at least.