The same old SEO fundamentals still apply but now, because of the shift toward generative systems some aspects matter a little more — but the foundations remain unchanged.
You’ll hear it time and time again — SEO is all about the long game. It’s about remaining consistent. It’s not something you can turn on and off, and expect to retain results. But just how important is SEO consistency for real businesses?
Understanding how your customers find you today is really just the modern version of having those everyday chats. It’s about knowing where people spend their time, what they care about, and how to show up when they’re looking for you. Once you get that, everything about your digital marketing feels easier.
