Google Analytics UA Vs GA4: why the switch, and what’s different?

Google Analytics’ newest version, GA4 – Google Analytics 4, is completely phasing out the previous ‘UA – Universal Analytics version within the next 12 months. So why the switch? And what is different about GA4? Read on, dear reader. We’ve got you covered.

Posted on June 28, 2021
in News

How we became an award-winning SEO agency

Turns out our SEO is as effective as we thought! The team at Excite Media has taken home an Australian Web Award for SEO Effectiveness for our work (and success if we do say so) for our client, Pet Express…

Posted on May 19, 2020
in News, SEO

The Google May 2020 Core algorithm update has finished “rolling out”

This morning, Google confirmed that they have now finished rolling out the May 2020 Core update. Previously, we reported that Google started rolling out the update on at the beginning of May…

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Google Analytics UA Vs GA4: why the switch, and what’s different?

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How we became an award-winning SEO agency

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The Google May 2020 Core algorithm update has finished “rolling out”

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