Don’t be suspicious: How to write SEO copy naturally

Posted on July 2, 2024
in Digital Marketing, Guides, Search Optimisation

If it pleases the Robots

Every time Google crawls your website, it costs money. It’s why Google sets a crawl budget. We’re taking you through how to make the most of your crawl budget.

Posted on June 4, 2024
in Guides, Web Design

Content management systems: what to consider when choosing one

Your content management system (CMS) is one of the most important decisions you’ll make for your business’ website. We know the world of the CMSes and the different capabilities they come with can be kiiind of confusing, though.

Posted on February 27, 2024
in Digital Marketing, Guides

Which ads are better: Google or Facebook?

Something that we get asked a lot by clients of Excite Media is which is better in the battle of the paid ads — Google or Facebook? While I’d love to be able to give you instant answers, it’s not quite that simple. The answer is: it depends.

Posted on January 22, 2024
in Business, Guides, Web Design

Creating a compelling offer

Writing an ad campaign, landing page or even a website homepage — whatever the platform, a compelling offer or reason to take action is a critical part of the equation. An offer that gets a prospect to enter their email address or just dig deeper into your website can be the difference between a campaign that flops or one that kicks goals.

Posted on December 12, 2023
in Guides, Search Optimisation

Update your old blog posts and win!

There’s a lot of pressure in the digital marketing world to constantly be on that content grind. We’re unpacking exactly why you should update your old blog posts and taking you through exactly how you should do it, too.

Posted on November 10, 2023
in Guides

How to choose the best plugins for your WordPress website

Plugins are an amazing way to extend your website’s capabilities, introduce new functionality or features, and create a flexible backend that suits your business’ needs. That said, not all plugins are created equal. There are some things you should know about finding plugins, managing them, and monitoring their impact on your website.

Posted on October 3, 2023
in Digital Marketing, Guides, Search Optimisation

SEO-What-Now? SEO Terminology Decoded

Navigating the world of SEO can sometimes feel like you’re trying to learn a whole new language. One where the backlinks link back until you hit back and back track to where the backlink’s at. But don’t worry, we know where it’s at and we’ve got your back. We’re here to be your trusty translators.

Posted on June 23, 2023
in Business, Digital Marketing, Guides

How To Ask For, and Respond to, Online Reviews

As Digital Marketers (and people of the year 2023), we know that your reputation online can make or break a business. So many of us look for assurance (and what we in marketing call ‘social proof’ — validation from ‘others like us’ that the company is trustworthy…

Posted on April 5, 2023
in Branding, Business, Guides, Web Design

Scott’s secret shame: how we discovered our ‘About’ page sucked

We were going to talk about how essential it is to get your ‘About’ page right. We were going to tell you how your ‘About’ page isn’t about you. It’s about the person viewing your website and how you can solve their problems and improve their lives.

Blog

Don’t be suspicious: How to write SEO copy naturally

Read More

If it pleases the Robots

Read More

Content management systems: what to consider when choosing one

Read More

Which ads are better: Google or Facebook?

Read More

Creating a compelling offer

Read More

Update your old blog posts and win!

Read More

How to choose the best plugins for your WordPress website

Read More

SEO-What-Now? SEO Terminology Decoded

Read More

How To Ask For, and Respond to, Online Reviews

Read More

Scott’s secret shame: how we discovered our ‘About’ page sucked

Read More

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