WTF is SEO takes you through every aspect of SEO. From what it is to how to do it.

Your website is often the first impression potential customers have of your business—so if it’s outdated, slow, or difficult to navigate, you’re instantly losing credibility.

A poorly designed website can frustrate visitors, drive them to competitors, and make your business look unprofessional or out of touch. Yikes.

Meet the authors

Rebecca Nordqvist and Laura English are writers and digital marketers with a passion for SEO. The pair developed Excite Media’s award-winning SEO product together, which has led to the success of more than 200 businesses. Now, they’re sharing (almost) everything they know in WTF is SEO.

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We wanted to make SEO accessible for SME owners

SEO has often been framed as this really difficult and confusing digital marketing channel. It’s something that a lot of business owners don’t even try to get a start on… Because it’s been framed as this big, overwhelming thing that you couldn’t possibly understand — unless you had the time and knowledge to dig into Google’s massive algorithms.

We hope the book gives you the tools to give it a go

Every reputable SEO agency will be telling you how expensive it is to do good SEO. But we wanted to put together foundations that a small business owner could implement themselves, without it being in a series of 45-minute videos, locked behind a paid course, or filled with jargon. Once you’ve implemented the foundations, you might decide to engage specialists to do the rest, but this time, you’ll have the confidence to understand the process.

Published by Brisbane's trusted SEO agency

Over the last 18+ years, we’ve worked with thousands of great businesses and helped them grow.

19

years in business

1,800+

websites launched

40+

local experts

$6M+

ad spend managed

5.0

5.0

4.9

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