Google Ads for NDIS Providers
Be the provider people find first when they're searching for support
There are over 700,000 active NDIS participants in Australia. Google Ads ensures those in your area can find you when they need it most.
“The Excite Media team are fantastic at what they do.”
– Ben, Talk Health Therapy
200+ 5-star reviews
Trusted by disability support providers and healthcare professionals across Australia
Show up for the right searches, at the right time, with Google Ads
For NDIS providers, Google Ads is one of the most powerful forms of paid advertising, and for good reason. The people searching are searching for specific services, and those searches come with serious intent.
Nobody types “NDIS services” when they need help; they type “SIL provider in North Brisbane” or “NDIS behaviour support Gold Coast”. The more specific the search, the closer they are to making a decision. And the best way to show up first when they do? Google Ads.
These are the types of NDIS providers we work with, and where we've seen Google Ads deliver:
- Support Coordination Providers
- Supported Independent Living (SIL) Providers
- Allied Health Providers
- Early Childhood Providers
- Behaviour Support Providers
- Disability Support Organisations
- Occupational Therapy Providers
Real reviews from our clients
Want even more proof? Read through 40+ handwritten client testimonials.
What does a great Google Ads strategy look like for an NDIS provider?
Most agencies lump every NDIS search into the same bucket, but a support coordinator placing a participant with complex needs isn’t searching the same way as a parent hunting for early intervention services at 10pm after a long day of Googling. Treat them the same, and you’ll burn through budget fast.
After years of working with healthcare and NDIS providers, we know the difference, and more importantly, we know how to act on it.
An effective Google Ads strategy means you’re:
Connecting with those searching with high intent
People who find you through specific searches usually have already decided they want support. They know what they need, and they are actively looking for someone to provide it. That kind of intent is almost impossible to find on any other channel.
Showing up above your competitors straight away
Aggregator platforms and national providers dominate organic search results. Google Ads puts you above all of it from day one, before SEO has had a chance to kick in.
Reaching those in your direct service area
Your budget goes exclusively toward participants and families searching in the postcodes you actually service. No wasted spend and no enquiries you can’t fulfil.
Getting more right-fit clients
Campaigns built around your specific support categories attract people searching for exactly what you offer. The result is better quality enquiries from participants who are already the right fit.
Able to scale and adjust as time goes on
New service area to grow into? Capacity opening up in a specific support category? Google Ads moves with your organisation, so your marketing always reflects where you actually need to grow.
200+ 5-star reviews
NDIS Google Ads created for a sector where trust and compliance are a non-negotiable
The NDIS is built on trust, and your marketing should reflect that. From participant-first messaging and privacy considerations through to NDIS Commission Advertising and AHPRA requirements for allied health providers, compliance needs to be considered at every stage of a campaign.
Our experience across healthcare, allied health and community services means we understand how to create Google Ads campaigns that build visibility without compromising professionalism, credibility or trust.
What's included in our Google Ads campaigns for NDIS providers
Reaching a participant, family member, or support coordinator and convincing them to make contact takes more than a well-written ad. Here is everything we bring to it:
Keyword research built around the specific searches participants, families, and support coordinators make when they are ready to engage a provider
Ad copy written separately for each support category and audience, compliant with advertising standards and targeted to the person doing the searching
Local targeting so every dollar reaches people searching in your service areas, with nothing wasted on postcodes you can’t support
Landing pages built to convert, with clear next steps that make getting in touch feel straightforward, whether your visitor is a first-time participant, an overwhelmed carer, or a coordinator with three tabs open
Conversion tracking across form submissions, phone calls, and referral enquiries so you always know exactly what your spend is producing
Active campaign management from a dedicated account manager who knows the NDIS sector
200+ 5-star reviews
This is what happens when healthcare providers invest in targeted Google Ads 📈
Dani Mathewson
Brisbane Bariatric Centre
Brisbane Bariatric Centre is helping people achieve life-changing weight loss outcomes through their specialised bariatric services. Following the launch of their new website, we rolled out a multichannel digital marketing strategy across SEO, Google Ads and Facebook Ads to increase visibility, attract prospective patients and connect with people earlier in their weight loss journey.
Within nine months of launching the new website and commencing SEO and Google Ads activity, website leads increased by 71%. Website traffic also saw strong growth, with a 17% year-on-year increase. The Facebook campaign generated 358 leads in less than six months, with 45% requesting a callback. Of those leads, eight progressed to consultations and seven went on to surgery. This highlights the importance of reaching prospective patients with the right information and support when they’re ready to take the next step.
Sophie and the team at Excite have been fantastic to work with. They keep us updated month to month on the work they’re doing, provide valuable recommendations, and are always looking for ways to improve our results. We really appreciate their communication, expertise and proactive approach. We would definitely recommend them!
Kerri Economopoulos
VFM Group
By split-testing Facebook Ads and different creatives (and optimising the best performers), we tripled VFM Group’s monthly revenue, along with their Return on Ad Spend (ROAS).
So how does Google Ads management work?
Understanding your business
Before we build anything, we take the time to understand your services, service areas, referral pathways, and where you'd like more enquiries to come from.
Campaign build
We research the specific searches your ideal clients are making, write compliant ad copy tailored to each service area, and set up precise targeting so your budget goes exactly where it should.
Bid optimisation and testing
We continuously test ad variations and refine your bidding strategy to get the best possible return on every dollar spent, driving enquiries up while bringing your cost per lead down.
Track and report
We set up comprehensive conversion tracking from day one, capturing everything from form submissions to phone calls, so you always know exactly where your budget is going and what it's generating.
Why choose Excite Media for your NDIS Google Ads campaign?
We know how to find the right searches
Anyone can target “NDIS provider”. We dig deeper to identify the service-specific, location-based, and high-intent searches most likely to turn into enquiries.
We don't set and forget
Google Ads works best when it’s actively managed. We regularly review search terms, bidding strategies, ad performance, and conversions to keep improving results month after month.
We focus on enquiries, not clicks
A campaign generating hundreds of clicks means very little if the wrong people are landing on your website. Our focus is on attracting participants, families, and referrers who are genuinely looking for your services.
We bring healthcare and NDIS marketing experience
You won’t need to explain the basics of the sector to us. We understand the language, the audiences, and the considerations that come with marketing disability services.
We make every dollar work harder
From selecting relevant keywords to location targeting and ongoing optimisation, every decision is made with one goal in mind: generating more enquiries within your budget.
You'll always know what's working
Clear reporting, transparent communication, and conversion tracking that shows exactly how many calls, enquiries, and leads your campaigns are generating.
200+ 5-star reviews
Great support deserves to be found
Book a free strategy session and let’s get your organisation in front of the people who need you most.