Google Ads for Dentists
Get a full appointment book with Google Ads for dental practices
Your ideal patients are searching for a dentist right now. The question is whether they’re finding you or your competitors.
“The Excite Media team are fantastic at what they do.”
– Ben, Talk Health Therapy
200+ 5-star reviews
Trusted by mental health professionals across Australia
Dental services are one of the most competitive niches on Google. No pressure, though.
When someone searches “dentist near me” or “teeth whitening Brisbane” they’re not window shopping. They’ve got a problem, they want it solved, and they’re booking with whoever shows up first and looks the part.
The catch is that everyone else knows this, too. “Dentist near me” is the most searched hyperlocal healthcare term in Australia, and per our own Google Ads benchmark data, dental carries the highest CPCs of any health sector, driven by the competitiveness of high-value treatments like implants, veneers, and orthodontics. A poorly set-up campaign will happily chew through your budget without putting a single patient in the chair.
The good news: conversion rates for dental ad campaigns are stronger than most industries. The people clicking your ads are ready to act; it’s just whether your campaign is sharp enough to capture them.
We know exactly what separates the campaigns that keep the appointment book full from the ones that just keep the credit card busy. Either way, we’ve got you.
Real reviews from our clients
Want even more proof? Read through 40+ handwritten client testimonials.
Why Google Ads works so well for dental practices
Unlike SEO, which builds long-term organic visibility over months and is well worth the investment, Google Ads puts you at the top of search results immediately. For dental practices, it works so well because people don’t plan ahead when they need a dentist.
A well-run Google Ads campaign lets you:
Target by service
Show ads specifically for high-value treatments like dental implants, teeth whitening, cosmetic dentistry, or an emergency dentist. No more burning budget on generic terms where you’re competing with every practice in the country.
Control your local reach
Our healthcare search data shows that Australians searching for a dentist aren’t shopping around for a name; they want whoever is local and available. We set up your campaigns to reach people in the suburbs around your clinic and nowhere else.
Scale what works
As we identify which services and keywords drive the best cost-per-booking, we shift your budget toward the campaigns delivering the strongest returns.
Stay visible when competitors aren't
Many dental practices rely heavily on referrals, word of mouth, or organic search alone. Google Ads gives you a way to consistently appear in front of potential patients, helping your practice stay visible even when competitors aren’t actively advertising.
200+ 5-star reviews
AHPRA compliance isn't optional, and it's not always obvious
Dental marketing in Australia is regulated by AHPRA and the Dental Board of Australia, and the rules are more specific than most people realise. Claims need to be substantiated, before-and-after photos have strict restrictions, and testimonials that could be seen as inducements need careful handling.
We know the healthcare landscape well, and we build compliance in from the start rather than bolting it on as an afterthought. Every ad, every landing page, every campaign we run for dental clients is designed to work hard for your practice and hold up to scrutiny.
It’s one of the biggest reasons to work with an agency that understands healthcare marketing from the inside out, not just Google Ads in general.
What's included in our Google Ads management for dentists
Getting clicks is easy. Getting people from Google search to a dental chair is a little more complicated. Here’s how we make it happen:
Keyword research and strategy built around the dental keywords patients use when they’re actively searching and ready to book, not just browsing
Compelling ad copy that speaks to what your target audience cares about, proximity, trust, and availability, while staying within AHPRA advertising guidelines
Local targeting so your budget reaches the right suburbs and none of it becomes wasted ad spend on people who’ll never make the drive
Landing page optimisation that turns clicks into bookings through clear calls to action, trust signals, and fast load times
Conversion tracking and transparent reporting so you always know exactly what your budget is doing and what it’s delivering
Ongoing campaign management from a dedicated account manager who actively monitors performance, pauses what isn’t working, and doubles down on what is
200+ 5-star reviews
We create and manage Google Ads campaigns that deliver
Dani Mathewson
Brisbane Bariatric Centre
Brisbane Bariatric Centre is helping people achieve life-changing weight loss outcomes through their specialised bariatric services. Following the launch of their new website, we rolled out a multichannel digital marketing strategy across SEO, Google Ads and Facebook Ads to increase visibility, attract prospective patients and connect with people earlier in their weight loss journey.
Within nine months of launching the new website and commencing SEO and Google Ads activity, website leads increased by 71%. Website traffic also saw strong growth, with a 17% year-on-year increase. The Facebook campaign generated 358 leads in less than six months, with 45% requesting a callback. Of those leads, eight progressed to consultations and seven went on to surgery. This highlights the importance of reaching prospective patients with the right information and support when they’re ready to take the next step.
Sophie and the team at Excite have been fantastic to work with. They keep us updated month to month on the work they’re doing, provide valuable recommendations, and are always looking for ways to improve our results. We really appreciate their communication, expertise and proactive approach. We would definitely recommend them!
Kerri Economopoulos
VFM Group
By split-testing Facebook Ads and different creatives (and optimising the best performers), we tripled VFM Group’s monthly revenue, along with their Return on Ad Spend (ROAS).
So how does Google Ads management work?
Getting new patients through Google Ads isn’t magic, it’s just a really good process. Here’s ours:
Patient targeting strategy
We get to know your ideal patients, the suburbs they're in, the treatments they're searching for, and the device they're using when they search, so your ads show up in the right place at the right time.
Campaign design
Using dental-specific keyword research and ad copy built around what your patients actually care about, we create campaigns that target your most valuable services and the people most likely to book them.
Bid optimisation and testing
We continuously test ad variations and refine your bidding strategy to get the best possible return on every dollar spent, driving enquiries up while bringing your cost per lead down.
Track and report
We set up comprehensive conversion tracking from day one, capturing everything from form submissions to phone calls, so you always know exactly where your budget is going and what it's generating.
Why choose Excite Media your dental Google Ads campaign?
We're a certified Google Partner
Our Google Partner status means we meet Google’s standards for expertise, campaign performance, and ongoing certification. It’s independent proof that we know what we’re doing with your ad budget.
We know healthcare
We understand the specific compliance requirements that come with marketing dental services in Australia, AHPRA guidelines, privacy obligations, the lot. Our campaigns are designed to perform and comply.
Strategy-led, not tactic-first
Before we touch a single keyword, we take the time to understand your practice: your services, your ideal patients, your location, and your goals. Then we build a plan around what will actually move the needle.
You own your account
Some agencies set up your Google Ads account under their own name, meaning if you ever leave, you start from scratch. Not us. Your account is yours, with full access and full campaign history retained.
No lock-in contracts
We start with a short initial term to build and optimise your campaigns, then move to month-to-month. We keep your business because we deliver results, not because you’re locked in.
Transparent results
Clear reports, regular check-ins, and an account manager who’s actually easy to reach. You’ll always know what’s happening with your marketing.
200+ 5-star reviews
What could a few extra bookings a week mean for your practice?
Let’s explore the numbers together. Book a free strategy session and find out what’s possible with Google Ads.