Not replace, but be used alongside. AI relies heavily on the same sources Google already trusts. Strong organic performance often supports visibility in AI results, rather than competing with it. In almost all cases, businesses that perform well in search are better positioned to appear in AI-driven answers.

But in the long run, we don’t see Google disappearing or being replaced altogether. What’s changing is how people search, not the existence of search itself. Instead of typing short phrases and clicking through multiple pages, people are asking more detailed, niche questions, and expecting clearer, more complete answers. That change is driving how results are presented, but the underlying need for accurate, trustworthy information remains the same.

Schema is a type of structured data that sits behind your website content and helps search engines and AI tools understand what that content represents. It’s written in a format machines can read, even though visitors never see it, and it provides clear labels for things like services, articles, FAQs, business details, locations, reviews, and more.

Without schema, search engines and AI models have to work out context based on page layout and wording. With schema in place, you’re removing that obstacle. You’re explicitly telling machines, “this is a service page”, “this is a question and answer”, or “this is information about our business”. This part of SEO matters more than ever. As AI tools scan, compare, and summarise information from multiple sources at speed, making your content easy to interpret has become increasingly important.

We look at a mix of signals and SEO software that reports on organic visibility, engagement, enquiries, and how content is being surfaced across search and AI tools. It isn’t necessarily measured by a single metric, but by how visibility supports real business outcomes over time.

If your SEO is already doing well, it usually isn’t about ripping everything up and starting again. In many cases, it’s about fine-tuning what you already have. The same things that help improve your search engine rankings today also influence how AI understands and references your business, so if you’re performing well now, you’re already on the right track.

AI just requires a few more details to get you over that line. That might mean tightening up how pages are structured, adding clearer context around your services, or filling in gaps so your content tells a more complete story. Small changes like these make it easier for AI to interpret what you do when they’re pulling together summaries or comparisons.

No. We’re not carving AI SEO out as a separate service, because it’s still part of the same work you’re already doing with us. Search has changed, but the process behind it hasn’t.

What we’re doing is adjusting how those processes are applied, so your site stays relevant as AI becomes part of how people search and compare options. That evolution is already built into how we approach SEO for our clients.

Our focus is on keeping your strategy up to date over time, rather than chasing every new search trend as it appears. If you ever have questions about your current approach, reach out, and we’re happy to walk you through it.