Google Ads for Psychologists
Help more people find support when they're actively searching for it
When someone decides to search for a psychologist, counsellor, or mental health support, it’s rarely a casual search.
They’ve often spent weeks, months, or even years thinking about reaching out. When they finally type something into Google, they want answers, reassurance, and someone they can trust.
Let’s make sure they find you first with a strong Google Ads campaign.
“The Excite Media team are fantastic at what they do.”
– Ben, Talk Health Therapy
200+ 5-star reviews
Trusted by mental health professionals across Australia
Thousands of Australians are looking for a psychologist every month, yet most never find an independent practice
Over 24,000 Australians search for a psychologist every month, yet fewer than 9,200 of those searches end in a click.
According to our own healthcare search research, roughly 7 in 10 people searching for mental health support aren’t finding what they need. Page one is dominated by national directories, telehealth platforms, and government resources. Independent practices, no matter how good they are, are pretty much invisible.
SEO can help bridge that gap over time, and it’s absolutely worth doing as a long-term strategy. But it takes months, so if you want to reach potential clients who are ready to book right now, Google Ads is the faster path.
What does a successful Google Ads campaign look like?
People don’t search for a psychologist the way they search for a plumber. Someone dealing with anxiety, burnout, grief, or relationship breakdown isn’t building a shortlist over six months. They’re searching when they’re finally ready, and that window is surprisingly small. Being visible at that exact moment, with the right message, can be the difference between them booking with you or moving on to whoever shows up next in Google search results.
That changes everything about how your ads need to be written, what your landing pages need to say, and how your campaigns need to be structured. A generic Google Ads campaign doesn’t cut it here.
A well-managed Google Ads campaign helps your practice
Show up when it counts
Appear at the top of search results when someone is actively looking for psychological support, not just browsing.
Lead with what you do best
Build campaigns around your specific areas of expertise, whether that’s anxiety, depression, trauma, ADHD assessments, autism assessments, couples counselling, child psychology, or workplace mental health. The more specific, the better.
Stay local, or go further with telehealth
Most people want a psychologist close to home or work. We target the suburbs and regions where your ideal clients are, and if you offer telehealth, we can build campaigns that extend your reach well beyond your postcode.
Build something beyond referrals
Referrals are great, but they’re hard to control or predict. Google Ads gives you a second pipeline of enquiries that you can actively manage, adjust, and scale.
Fill the gaps in your calendar
Quieter period coming up? Want to grow a specific service area? Campaigns can be adjusted quickly to focus budget where you actually need it.
200+ 5-star reviews
Real reviews from our clients
Want even more proof? Read through 40+ handwritten client testimonials.
Mental health marketing requires a little more care
Marketing a psychology practice isn’t the same as marketing a gym or a restaurant. People searching for mental health support are often making a deeply personal decision, and the way your practice shows up online matters.
On top of that, healthcare, and specifically psychology advertising in Australia, sits under AHPRA and the Psychology Board of Australia. The language you use around mental health outcomes, how you handle testimonials, and how you frame treatment effectiveness all need to be considered carefully.
We build this into every campaign from day one, not reviewed at the end or flagged after launch. Every ad and every landing page is written with both performance and professional standards in mind.
If you’ve ever had an ad rejected or felt unsure about what you can and can’t say, that’s exactly the kind of thing we take off your plate, so you can focus on your clients while we focus on helping the right people find you.
What's included in our Google Ads campaign for psychologists
Getting someone who is nervous about reaching out to actually book an appointment takes more than a decent ad. Here’s how we approach it:
Keyword research focused on issue-specific and intent-driven searches, the kind of terms people use when they’ve already decided they want help and are looking for the right fit
Ad copy that’s empathetic, specific, and AHPRA-compliant, written for the person on the other side of the screen, not just to get a click
Local targeting so your budget reaches the right people in the right suburbs, with no wasted ad spend on people outside your service area
Landing page optimisation with a clear call to action, designed to reduce friction, build trust, and make that first enquiry feel easy
Conversion tracking across form submissions, phone calls, and booking requests, so you always know exactly what your budget is producing
Active campaign management from a dedicated account manager who treats your account like it matters, because it does
200+ 5-star reviews
We know what works for healthcare practices, because we've done it
Dani Mathewson
Brisbane Bariatric Centre
Brisbane Bariatric Centre is helping people achieve life-changing weight loss outcomes through their specialised bariatric services. Following the launch of their new website, we rolled out a multichannel digital marketing strategy across SEO, Google Ads and Facebook Ads to increase visibility, attract prospective patients and connect with people earlier in their weight loss journey.
Within nine months of launching the new website and commencing SEO and Google Ads activity, website leads increased by 71%. Website traffic also saw strong growth, with a 17% year-on-year increase. The Facebook campaign generated 358 leads in less than six months, with 45% requesting a callback. Of those leads, eight progressed to consultations and seven went on to surgery. This highlights the importance of reaching prospective patients with the right information and support when they’re ready to take the next step.
Sophie and the team at Excite have been fantastic to work with. They keep us updated month to month on the work they’re doing, provide valuable recommendations, and are always looking for ways to improve our results. We really appreciate their communication, expertise and proactive approach. We would definitely recommend them!
Kerri Economopoulos
VFM Group
By split-testing Facebook Ads and different creatives (and optimising the best performers), we tripled VFM Group’s monthly revenue, along with their Return on Ad Spend (ROAS).
So how does Google Ads management work?
The demand is there. It’s just about showing up for the right people at the right moment. Here’s our process:
Getting to know your practice
Before we touch a keyword, we learn about your approach, your specialisations, the clients you most want to attract, and the areas you service. Your ad strategy is built around your practice, not a psychology template.
Campaign build
We research the specific searches your ideal clients are making, write compliant ad copy tailored to each service area, and set up precise targeting so your budget goes exactly where it should.
Bid optimisation and testing
We continuously test ad variations and refine your bidding strategy to get the best possible return on every dollar spent, driving enquiries up while bringing your cost per lead down.
Track and report
We set up comprehensive conversion tracking from day one, capturing everything from form submissions to phone calls, so you always know exactly where your budget is going and what it's generating.
Why choose Excite Media for your psychology Google Ads campaign?
We understand the mental health space
We know how to speak to people who are considering reaching out for support, what language builds trust, and what crosses a line. It’s not something you can fake, and it’s something we’ve developed across years of working with mental health practices.
We focus on the right kind of enquiries, not just volume
A flood of unqualified leads helps nobody, least of all a psychology practice with limited appointment availability. We build campaigns around the searches most likely to attract clients who are a genuine fit for your approach and specialisations.
We've worked with mental health practices across Australia
From solo private practice psychologists to multi-practitioner clinics, we’ve run Google Ads for therapists, counsellors, and mental health professionals across a range of settings. Every campaign teaches us something new, and we bring those insights into every strategy we build.
We're a certified Google Partner
Our Google Partner status recognises our expertise, campaign performance, and commitment to staying current with Google’s advertising platform. In short, your campaigns are in experienced hands.
No lock-in contracts
A short initial term to build and optimise your campaigns, then month-to-month after that. We keep your business by delivering results, not by making it difficult to leave.
You'll always know what's going on
You’ll have a dedicated account manager, clear monthly reporting, and honest conversations about what’s working and what’s next.
200+ 5-star reviews
Ready to help more people find the support they're looking for?
So are we. Book a free strategy session and let’s build a Google Ads campaign that works as hard as you do.