Social media agency Brisbane
Build your online presence with social media campaigns that your audience won't scroll past
Get noticed with content your target audience actually wants to see. We create social media marketing campaigns that connect you with the right people and build a brand identity that sticks.
We create social content that delivers 📈
With billions of posts competing for attention every single day, standing out on social media takes more than just posting and hoping for the best.
Because if your campaigns aren’t showing up in their feed, your competitors’ will.
Effective social media marketing allows you to:
- Build a community of loyal followers
- Share content your audience actually cares about
- Keep everyone in the loop on your latest news and wins
- Increase brand awareness and presence online
What is organic social media marketing, and why is it so important?
Organic social media marketing is like a friendly wave from someone you don’t see often, a little reminder that says, “Hey, we’re here!” It’s not about asking for your credit card or going in for a hard sell. Instead, it’s about showing up where your audience already spends their time and giving them a reason to notice you, and most importantly, remember you.
It’s an opportunity to be genuine, share your expertise and start building trust beyond your website. You can let your brand personality shine, get creative, show you know your stuff and give people a reason to stick around.
Social media sits right at the top of the marketing funnel. It’s often one of the first ways someone discovers your business, maybe through a Reel they scroll past on the train or a post that catches their eye while they’re exploring their options. At this stage, they might not be ready to buy, but they’re curious, and that’s exactly where you want to be.
The aim is to keep people warm by providing value over time so that when they’re ready to take the next step, you’re the first business they think of. When it’s done well, organic social builds brand awareness, strengthens trust, and eventually leads to more enquiries, engagement and sales, even if it takes time to get there.
There are so many ways of connecting on social media
(We’ll find the best for your business)
Choosing the right social media platform isn't as simple as it sounds
Not every business needs to be on every social media channel, and that’s actually a good thing. The best platform for you depends on where your audience spends their time, the type of content you enjoy creating, and the goals you’re trying to achieve.
We’ll work with you to figure out which platforms will give you the most impact without stretching your time and resources too thin. From there, we can tailor your content to suit each one, so you’re always showing up in the right place, in the right way, for the right people.
Instagram is where creativity meets connection. It’s your chance to showcase what you do best, let people peek behind the curtain, and share content that actually resonates. Mix in helpful tips, fun Reels, and personal stories, and you’ll create a feed that people want to follow. The result? More eyes on your brand, more engagement, and more reasons for people to remember you.
Facebook’s been ruling the social media game for years, and it’s not slowing down anytime soon. It’s where people go to connect, catch up, and be part of a community, which makes it the perfect spot to grow a loyal audience that actually wants to hear from you. Whether it’s promoting events or having real conversations with your followers, we’ll keep your brand front and centre with the people who matter most.
If you’re looking to connect with decision-makers, build authority, and position yourself as an industry leader, LinkedIn is where you need to be. It’s perfect for B2B brands, professional services, and anyone who wants to share insights, company updates, and success stories that open the door to professional conversations.
TikTok
TikTok is the place for creativity, trends, and the occasional viral hit. It’s ideal for brands that want to connect with younger audiences in a fresh way, and sometimes all it takes is one great idea or trending audio for your video (and your business!) to take off. And we’ll be honest, it’s one of our favourite platforms.
X (fka Twitter)
Things move quickly on X, and that’s just half the fun. It’s the spot to jump on trending topics, share hot takes, and be part of conversations as they happen. We’ll help you stay in the loop, keep your name popping up where it counts, and connect with people who love quick, straight-to-the-point updates.
How social media marketing works at Excite Media 👇
Organic social media marketing strategy
We’ll kick things off with a social media strategy that’s all about your brand and your audience. Think of it as your game plan, mixing evergreen posts, social media trends, topics and content that actually adds value. The aim? Keep your audience interested, grow your reach, and build trust that lasts.
Content calendar
Your monthly content will be fully mapped out so you know exactly what’s being posted and when, so there are no surprises when you scroll your feed and see your own content. You’ll get a full preview of the month ahead, complete with captions, visuals, and topics. From there, you can request changes or give us the green light before anything goes live.
Content creation
Next, we create the content your audience will actually see. Think about that post from your local electrician that made you wonder if it’s time to check your solar battery, or the behind-the-scenes Reel that gave you a laugh. We’ll handle the visuals and the copy, and if you’d like video content, we can film it on-site or work our magic with the footage you provide.
Scheduling and posting
Once your content is ready to make people stop scrolling, we’ll post it at the times your audience is most active. We track the best times for engagement and schedule everything so it lands exactly when it should. You get all the benefits of perfect timing without having to log in, hit “post,” or set a reminder.
Reporting
Each month, we’ll send you an easy-to-understand report showing exactly how your content performed. We’ll highlight what’s working, spot new opportunities, and tweak the plan so your results just keep getting better.
A social media agency with the experience to back it up
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
5.0
5.0
4.9
What content should you be posting online?
This is what we’ll dive into when creating your social media marketing plan. A strong feed isn’t filled with random posts that you thought of on a whim; it’s carefully curated to be a blend of things that keep your audience interested and positions you as a trusted business. Here are some ideas to get you started:
Educational
People love learning something new, especially when it’s useful. Educational content could be tips, how-tos, quick tutorials, or valuable insights that make your audience’s life easier. It’s about showing your expertise while giving real value, so your followers see you as a go-to source for information.
Inspirational
Give your audience a quick mood boost. Inspirational posts could be feel-good quotes, heartwarming success stories, or messages that make someone’s day a bit brighter. They’re a great way to create a positive connection with your brand, and when people share them, your content naturally finds its way to even more people.
Products or services
Show your audience what you’ve got and why they’ll love it. This could be a quick product demo, a satisfying before-and-after, or a closer look at the little details that make your service special. The goal is to help them picture themselves using it, loving it, and wondering how they ever went without it.
Personal and brand storytelling
Let your followers in on who you are. Share the journey of your business, introduce your team, and give a glimpse into your company culture and personal values. Tell the story of how you got started and what drives you each day. People connect with people, so this is your chance to make your brand feel relatable, human, and memorable.
Advocacy
Your social media presence doesn’t just have to be about business. It can be a place to talk about the causes, charities, and initiatives that matter to you and your audience. Sharing these moments shows the human side of your brand, builds trust, and helps people connect with you through shared values.
Success stories
Nothing builds trust like real results. Case studies and success stories give your audience proof that you can deliver on your promises. Share customer testimonials, before-and-after photos, or metrics that tell the story of how you’ve helped someone achieve something.
We’re a Brisbane-based social media digital marketing agency, helping businesses all over Australia grow their brand online
We’re all about social media at Excite Media, it’s where we spend most of our time. If there’s a trend worth jumping on, we’ll spot it fast and be ready with content that fits your brand perfectly (we’re probably already drafting your caption!). We know how to turn those moments into posts your audience will stop, read and engage with.
From trending sounds on TikTok to new Instagram features, we’ll keep your brand in the middle of the action.
For over 18 years, we’ve called Brisbane home, but our work reaches businesses across Australia and beyond. Wherever you’re based, we create fresh, on-trend content that hits at just the right time to keep your audience engaged and coming back for more.
Meet the team behind your social content strategy👇
Here are some of the digital marketing and social media experts within our team of specialists at Excite Media.
Shane Rose
Alicent Wong
Tess Kennedy
Sophie Lucas
Shane Rose
Alicent Wong
Tess Kennedy
Sophie Lucas
Specialists in everything digital marketing
Then there are our specialists, who are usually behind the scenes, head down in research or creativity. But rest assured, they’re there, perfecting your campaign. They’re always happy to meet with you, too. And when we notice something like a dated logo or a need for updated messaging, our creative team are on-call to bring you up to speed.
Benjamin Maynard
Laura English
Jordie Sampieri
Kat Murray
Benjamin Maynard
Laura English
Jordie Sampieri
Kat Murray
Your questions answered
What does social media management actually include?
Think of social media management as having your own in-house team, without the overheads. We plan, create, and post content that fits your brand, keep an eye on trends so you’re never behind, and make sure it’s designed so your audience will love it.
Is social media the same as Facebook advertising?
Not exactly, organic social is the bigger picture. Think of all the posts, stories, Reels, and conversations that keep your audience engaged and your brand community growing.
Facebook advertising is another strategy inside that bigger picture. It’s paid promotion that lets us put your business in front of completely new audiences, with targeting that we can filter by location, interests, job title, and even past behaviours.
When you combine both, you get the best of both worlds. Organic posts to build trust, and ads to get you in front of the right people faster. We do both here at Excite Media, and we often see the best results with a combination of both.
Do I need to post every day?
Not at all. You don’t have to be showing up on people’s feeds 24/7 to stay relevant. Social media is big on quality over quantity; you don’t want to be posting so much that your audience is sick of you. A few well-thought-out posts that people actually want to engage with will do more for your brand than posting just for the sake of it.
I want to post Reels, but I'm not confident in front of a camera. What do you suggest?
You don’t need to be an Academy Award–winning actor or produce high-level influencer content to make great Reels, and you don’t even have to appear in them! We can capture your brand through visuals, graphics, and music that tell your story in a way that feels natural to you.
How do you decide what platforms I should be on?
We look at your audience demographics, your content style, and your business objectives. Then we match you with the platforms that will actually get you results, instead of spreading you thin across every app just because it exists.
Still have questions? Ask us today
Let’s build the social media presence your competitors wish they had
We know how to make social media work for your business. Book a discovery call with one of our specialists and let’s map out your strategy together.
Ready to chat with us?
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