When businesses think about building a new website, they often picture a designer and a developer bringing it to life. While those roles are essential, a truly effective website needs more than great visuals and clean code. To perform well, convert users, and protect your existing digital equity, your website should be shaped by your entire marketing team from the start.
At Excite Media, we treat a website build as a cross-disciplinary project — because your website isn’t just a digital brochure, it’s a core marketing asset.
Your website plays multiple roles at once. It needs to build brand awareness, tell your story, guide users toward action, support SEO, and retain the authority your domain has already earned. When only one or two disciplines are involved, critical considerations can be missed — like how existing rankings are preserved, how messaging supports brand perception, or how the site will perform long after launch.
That’s why our website build process brings together designers, copywriters, developers and SEO specialists, each contributing their expertise at the right stage.
Design that reinforces your brand 🧱
Our designers don’t just focus on aesthetics — they design with brand consistency, user behaviour, and business goals in mind. Layout, hierarchy of information, and calls to action are all carefully considered to ensure your brand is clearly communicated and instantly recognisable. This consistency is critical for building trust and brand awareness, especially for users encountering your business for the first time.
Copy that connects and converts
Strong copy is the bridge between your brand and your audience. Our copywriters work closely with designers and SEO specialists to ensure messaging is clear, confident, and aligned with your broader marketing strategy. This means content that speaks directly to your ideal customer, supports conversion goals, and strengthens brand positioning — not just filling pages with words.
SEO from the ground up with Digital Foundations 🔍
One of the most common (and costly) mistakes businesses make is treating SEO as an afterthought during a website build. At Excite Media, our SEO specialists are involved early through our Digital Foundations product. This includes competitor research, keyword research, metadata setup, and foundational on-page optimisation so your new site is built in a strong position to rank well from day one.
Just as importantly, we manage 301 redirects to ensure traffic from old URLs is correctly passed to new pages. This protects your existing rankings, preserves domain authority, and avoids losing valuable visibility when the new site goes live.
For clients with ongoing SEO services, the same specialists continue improving performance over time — but even without an ongoing package, Digital Foundations ensures your site doesn’t lose ground during the transition.
Development that protects performance and authority
Our developers bring everything together, ensuring the site is fast, secure, accessible, and scalable. Because they work alongside SEO specialists, redirects are handled correctly, site structure supports search engines and LLMs, and performance issues that can impact rankings are avoided.
A better outcome for your business 🤝
When your whole marketing team is involved in your website build, the result is a site that doesn’t just look good — it protects what you’ve already built and sets you up for future growth. It strengthens brand awareness, retains domain authority, supports SEO, and converts users more effectively.
That’s how we build websites at Excite Media: collaboratively, strategically, and with your long-term success in mind.
