YouTube Marketing Brisbane
Boost traffic & sales with YouTube advertising campaigns
Show up in front of your target market in a way that can’t be ignored. YouTube Ads allow you to target the right people and get your videos on their screens, from the phone in their hand to the telly in the lounge room.
“We have worked with Andrew, Matt, Jamie and the rest of the Excite Media Team over the past 8 months and they are great! They are great at what they do, they ‘get’ business, are easy to work with and down to earth. Best of all, what they do works, the results speak for themselves. Thanks guys!”
– Max, West Turf
200+ 5-star reviews
YouTube video ads serve up your brand directly to your target market 💥
Videos have long been a game-changer in the digital marketing world, making it simple to communicate your message and your big selling point in a quick and easy way. With YouTube Ads, you can take this a step further, getting your video on the screens of your target audience, whether they’re halfway through a how-to tutorial or queuing up a celebrity podcast.
With really great data and targeting abilities, YouTube Ads is a platform that makes reaching the right people (and plenty of them) easy.
Create YouTube videos that resonate & amplify them with YouTube marketing 📣
Bring your own YouTube video along, or work with our team to produce something new. The best-performing videos are those that connect and resonate with your target audience, while answering their big question — and that’s ‘why you?’
We amplify these videos with strategic marketing. Leveraging YouTube’s vast platform and advanced targeting capabilities, we make sure your videos reach not just a wide audience, but the right audience. From precise demographic targeting to interest-based segmentation — we’re constantly tinkering with our approach to make sure your content shows up for the customers that matter most to your business.
Pick your spot: YouTube ad formats that fit 🎬
There’s more to YouTube than the ad that plays before your video. We mix and match different ad formats depending on what you’re after:
Skippable in-stream ads
Play before or during a video, with a skip button after five seconds. Great for leads and sales.
Non-skippable in-stream
15 to 60 seconds that play right through, for when the whole message matters.
Bumper ads
Six-second reminders that reach a broad audience fast.
In-feed video ads
A clickable thumbnail in YouTube search results and the home feed (you might know them as video discovery ads).
Shorts ads
Vertical videos between Shorts that viewers can swipe past.
Masthead ads
Top of the YouTube homepage, booked through Google for big launches.
Your ads can also run on Google video partners, a network of other websites and apps (you may still hear the older term, outstream ads). Most of the time a multi-format ad campaign works best, so you’re showing up at every stage of the customer journey.
Why businesses big & small are loving YouTube Ads 🚀
Businesses of all shapes and sizes are getting real results from YouTube Ads. For small businesses, YouTube is an affordable way to reach potential customers with creative, engaging content — and it doesn’t call for a massive show-stopping budget. A well-crafted message and smart targeting are enough to deliver returns.
On the other hand, large businesses are tapping into YouTube’s massive audience to seriously broaden their reach and boost brand recognition. With the advanced analytics YouTube offers, we can fine-tune your YouTube marketing campaigns, making sure the right ads are seen by the right eyes at the right time.
From first chat to first view 🗺️
Our YouTube advertising services cover the lot, so you can get on with running your business.
1. Get clear on the goal
We pin down your marketing objectives (awareness, leads or sales) and who you need to reach, then build a YouTube marketing strategy around them.
2. Sort the creative
Bring your own video or get our help making one. We’ll match it to the right formats and lengths.
3. Build and launch
We set up your YouTube ad campaigns, targeting and tracking, all structured to turn viewers into website visitors and paying customers.
4. Watch, learn, improve
We test audiences and creative, move budget towards what’s working, and report back in plain English.
Why Brisbane businesses choose us for their YouTube marketing campaigns 🏆
We’ve been helping local businesses grow online for more than 20 years, and we’ve become a leading YouTube marketing agency for brands that want more than vanity views.
- Over 20 years in business
- 40+ local digital marketing experts
- 1,800+ websites launched
- $6m+ ad spend managed
Frequently asked questions
Can YouTube ads generate leads and sales, or are they just for brand awareness?
They can absolutely do both. YouTube is great for getting your name out there, but it’s also a powerful way to encourage people to visit your website, make an enquiry or buy something. The trick is choosing the right campaign type, creative and targeting for what you want people to do next.
Can I control where my ads appear?
To a point. Depending on the campaign type, we can target specific YouTube channels, videos and topics, and exclude placements you’d rather avoid.
Campaigns focused on conversions work differently, with Google using more automated targeting and placements to find people likely to take action. That means you don’t always have the same level of control over exactly where your ads appear.
Do I need a big-budget production?
Nope. Clear beats fancy in simple terms. The video content that tends to work knows who it’s talking to, gets to the point quickly and tells people what to do next. On Shorts especially, something filmed on a phone can feel more at home than a glossy TV-style ad.
Already got footage? Send it through and we’ll tell you whether it suits your YouTube strategy as it is or needs a trim.
How much ad spend should I put towards YouTube?
You don’t need to throw thousands at YouTube Ads to give them a go, but you do need enough budget to test what works. Your ideal ad spend depends on your audience, industry and what you’re hoping to achieve.
We’ll help you work out a sensible starting budget, then review the results before recommending whether to spend more, spend less or try something different.
Is YouTube advertising part of Google Ads?
Yep! YouTube advertising runs through Google Ads, meaning you can manage your video campaigns alongside your Search, Shopping and other advertising campaigns.
One of the biggest advantages is how these campaigns can work together. Someone might first come across your business while watching YouTube, then search for your products or services on Google a few days later. You can also use audience data to reconnect with people who’ve previously interacted with your business, helping you reach them at different stages of their decision-making process.
It’s worth looking at how these channels contribute to the bigger picture, rather than judging each one on immediate clicks or conversions alone.
Hardly anyone clicks on YouTube ads. Is that a problem?
Not necessarily. Most people are on YouTube to watch something, so plenty will see your ad, keep watching, then look you up later.
That’s why we don’t judge YouTube advertising campaigns on clicks alone. We also look at how much of your video people watched, and whether more people are searching for your brand and visiting your website afterwards.
Let's make YouTube part of your marketing strategy 🎬
YouTube Ads could be just what your business needs to reach more people and turn viewers into customers. We’ll take a look at your goals, audience and current marketing, then share our recommendations on how to make YouTube advertising work for your business.
200+ 5-star reviews