Highway to Happiness is the kind of success story that reminds us why we love helping small businesses. From a quiet beginning to a steady flow of clients, it’s been amazing to watch over the past year.
When they first joined us in late 2024, Highway to Happiness had no digital footprint. No website, no ads, and no way for people searching for support to find them. What they had was a genuine passion for helping people change their lives, which we were more than excited to build on.
And, just like many small businesses dipping their toes into digital marketing for the first time, the early days felt a little slow. Leads trickled in, and naturally, there were worries about whether the effort would pay off. But we reminded them of something we tell so many of our clients: Stick to the strategy, stay consistent, and the results will follow.
Eight months down the track, and it’s a whole different story. Highway to Happiness is now welcoming steady enquiries, with Google Ads keeping the flow going.
July was their best month yet with 11 new enquiries at just $77 each and a conversion rate of 3.85%. Even better, those enquiries are turning into repeat bookings, which is the clearest sign that the ads are reaching the right people.
“Just thought I'd pop you an e-mail with some very happy news - I'm feeling like we're turning a corner!! From the last two months of fair panic (thank you for being such an incredible support!) I really feel like things are starting to gain momentum.”
From a quiet start to a thriving practice, watching Highway to Happiness grow has been nothing short of incredible.
Want to see how we got there? Let’s dive in 👇
- A brand-new, user-friendly website gave Highway to Happiness a professional online home where visitors could easily make an enquiry.
- We fixed disappearing reviews with a custom testimonial section and added helpful blog content that made them easier to find in search.
- Google Ads put them in front of people actively looking for help, with three out of four enquiries turning into bookings.
- Five out of seven months climbed higher, and even the quieter ones only dipped by a lead or two.
- By July, they had their best month yet with 11 new enquiries at $77 each and a 3.85% conversion rate 🚀
The website that started it all 🖥️
Before we could get the ads running, Highway to Happiness needed a proper online home. The practice already had the passion and care, but they needed a website that showed that same warmth and made it simple for people to reach out.
Creating a user-friendly website meant that when we launched the ads, people had somewhere welcoming and professional to land. The website became the bridge between curiosity and that all-important first booking.
Just like any website we build here at Excite Media, we made sure we were:
Presenting their services in a way that reflects them 💛
Making enquiries and bookings effortless 📲
Building trust from the very first click 🤝
Smoothing out the kinks 🛠️
We love keeping our clients’ sites looking spick and span, so when their review plugin decided to vanish once it hit its monthly cap (not exactly helpful!), we jumped in and built a custom testimonial section that stays put. It’s the little things we notice that make all the difference, and we were more than happy to jump in and find a solution.
“A huge thank you to you and your team for updating the website so quickly — really appreciate it!”
Building trust with blogs ✍️
Speaking of trust, one of the best ways to build it is through blog posts. We suggest it to all our clients (especially in the health and wellness space!) because a blog lets people get to know you before they even reach out.
For Highway to Happiness, this has been a chance to share helpful, relatable posts in their own voice. Each blog answers the kinds of questions someone might be quietly Googling when they’re looking for support.
The bonus? Blogs also help the website show up in more searches, which means more people are discovering Highway to Happiness. But most importantly, the content gives visitors a sense of the care and understanding they can expect when they book a session.
Over time, these little touches add up, and for many clients, reading a blog post is often the moment they realise that they are ready to get in touch.
Getting the right people through the door with Google Ads 🚪
Once the website was ready and the blog was rolling, the next step was getting Highway to Happiness in front of the right people. Google Ads turned out to be the perfect way to make that happen, showing up exactly where and when people were searching for help.
Reaching the right audience 🎯
Making the budget work harder 💰
Fine-tuning every week 📊
We kept a close eye on the numbers, checking in each week and making small adjustments to keep results improving. That meant trimming out wasted clicks with negative keywords, freshening up the ad copy, adjusting targeting based on what locations, devices and times of day were performing best, and testing different bidding strategies to find the right balance between cost and lead volume.
The result 🔺
These ads didn’t just bring in clicks; they brought in real people, and the right kind, too. About three out of four enquiries turned into bookings, and plenty of those clients came back again. That’s the kind of outcome that has us high-fiving around the office.
By the end of the second month, they’d already seen enough wins to know they were onto a good thing and that growth was here to stay.
"You guys and the team have done more than I could ever have expected, above and beyond to the nth degree. I'm beyond thrilled with the progress we've had with the Google Ads so far. From now until the 31st January, I have 8 bookings! I can't be happier!"
Most months saw things moving forward. And when they didn’t, it was only a tiny dip of one or two leads, nothing to lose sleep over.
“These are fantastic results — onwards and upwards every month!”
At the end of the day, Google Ads didn’t just drive traffic. It helped Highway to Happiness meet the right people, at the right time, who were ready to take that first step. And if that isn’t worth celebrating, we don’t know what is.
